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Lexus and Subaru Rank Highest Among Automotive Manufacturers in Dealer-Customer Experience
DealerRater Consumer Ratings Index names top-performing automotive brands based on consumer reviews of dealerships.
WALTHAM, Mass. – Apr. 13, 2015 – DealerRater, the car dealer review website for consumers, today announced that Lexus and Subaru have received the highest ratings in customer satisfaction of all automotive manufacturers as part of the 2015 Consumer Rating Index (CRI).
The DealerRater CRI is calculated by averaging consumer ratings of individual dealerships posted on the company’s website. It allows manufacturers to gauge the level of customer satisfaction at their dealerships relative to the competition based on consumer feedback across all levels of the buying experience, including customer service, quality of work, friendliness, price and overall experience.
“Consumers are adding online reviews as a critical element to the car-shopping equation,” said DealerRater CEO Gary Tucker. “The Consumer Rating Index allows car shoppers to evaluate how brands stack up against each other in terms of customer satisfaction at the dealership-level.”
Automotive manufacturers within the “Luxury” and “Mass Market” brand categories are ranked separately in the CRI. For the second consecutive year, Lexus scored as the highest performing “Luxury” brand with a 2015 average score of 4.824, followed by Mercedes-Benz. Subaru achieved the top spot for “Mass Market” brands with a score of 4.757, followed by MINI.
The 2015 CRI is based on nearly 416,000 reviews collected on DealerRater.com during the 12-month period ending March 31, 2015. To qualify for CRI, “Luxury” brands must have received a minimum of 500 reviews and “Mass Market” brands were required to receive 1,000 reviews. The rankings are based on numerical averages of all reviews that are attributed to a specific OEM.
The full CRI is available at http://www.dealerrater.com/ncdn/u/6.34.32/Documents/cri-march15.pdf.
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