READ AND TRUST THE YELP REVIEWS!!!!! BEWARE - this dealership has been sued (2013) and settled (2014) for deceptive practices, including false advertising. They tried false advertising shenanigans with me, earning a complaint to the state of NJ. They try to tack the cost of rebates onto the advertised price despite assurances on the phone that the price is the price and not subject to rebates, and despite the clear language of the disclaimer that the rebates are not part of the advertised price. Shady, shady people. And rude to boot!
My wife and I were interested in a 2013 Volkswagen GTI with 44,564 miles listed for $12,500 at 21st Century Auto Group (21 CAG). The sales ad, appearing on the 21 CAG website, Cars.com, Edmunds.com, and Autotrader.com, had the same listed price and details (all advertisements saved from the webpages as of May 27, 2016 and attached). None of the advertisements noted that the offer was subject to any caveats. On the 21 CAG website, there is no fine print or other indication that the advertised price was subject to any other terms. There is a disclaimer link, however, and I checked on
that (disclaimer language screenshot attached) before going to the dealership. The relevant language is:
"Internet Pricing! In order to receive any New and Used car price listed on this site, the buyer must present the internet advertising including the listed price of the desired vehicle to our Sales Manager prior to purchase. It is this site's intent and policy to be in good-faith compliance with state laws regulating automotive advertising." ... "NOTE: Prices do not include additional fees and costs of closing, including government fees and taxes, any finance charges, any dealer documentation fees, any emissions testing fees or other fees." ... "College students who have graduated during the last 12 months are eligible for a $795 College Grad Rebate. Active Miiitary Personnel and Military Veterans are eligible for a $745 Military Rebate. You may also be eligible for a 21st Century Auto Group Customer Loyalty Rebate of $995 if you purchased a vehicle with us during the previous 3 years. Sales Price may not be combined with any other special offers and rebates may not be combined." ... "Any advertised price must be financed through 21st Century Auto Group."
My wife and I scheduled a visit and test drive on the evening of May 26, 2016, borrowing a friend's car to do so. We presented the $12,500 advertisement up front with the sales rep, who agreed that was the price. We said we'd finance through the dealership, thus meeting all the requirements to receive the advertised price. As we sat down to hash out numbers, the sales rep said that the advertised price was subject to obtaining all 3 of the rebates - college, military, loyalty - otherwise the price was - $2,500 more. After a great deal of argument, including a second sales rep coming over to take over as the first one drove us to start to walk out, they could not point to the specific language of the advertisement that stated the price was subject to the rebates. Instead, Diego (who was kind but otherwise part of this obvious fraud) pointed out that at $12,500 they would be selling at a loss. I pointed out it's not my problem - they clearly advertised a price and fraudulently said that price was not, in fact, the price, or that it was subject to several rebates. Nothing in their own language on their own website made it so. Specifically galling is the fact - confirmed by their own disclamer - that 1) a sales price may not be combined with rebates, and 2) rebates may not be combined. So even if their advertisement stated that the price was subject to rebates or other offers - and it clearly does not - the language of the disclaimer would bely that claim as offers cannot be combined. Either way, they are lying and deceptive and cannot be trusted.
I Recommend This Dealer:
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