My Review Of Daniels BMW:
I like Daniels BMW and MINI on many levels. I live a mile away from another BMW dealer and drive 50 miles to Allentown to buy from Daniels for the following reasons:
1. Carrie Fortune. I have bought 2 new MINIs and 3 used BMWs from Carrie. She finds me the pick of the litter when I am buying a used car and always gives me a better price and trade in value on either new or used cars than I can get near where I live. I know enough about car pricing to know how much profit is in most new and used cars, and Daniels' pricing is very reasonable. Carrie is a great ambassador of that philosophy. She also does all the little extras that makes customers feel that they're appreciated, and she remembers everything about their family and likes and dislikes in vehicles. Nothing is too much for her. You couldn't ask for more. I have sent several friends and acquaintances to her, and all have sung her praises. My wife lives her.
2. Other personnel. The other personnel are also very friendly, and they can't do enough for you, even when they know you are another sales reps' customer or are otherwise not patronizing their department that day. It is obvious that there is an esprit de corps among all employees, and it's not an act.
3. Service. Service is also very efficient. The work is done right, and your car is ready when they say it will be and costs what they said it would cost, unless they run into a problem, and, then, they tell you what it needs, what it costs and when it'll be ready.
4. The physical plant. The store is neat, clean, well organized and attractive with TV's, computer docks and WiFi. It gives you the feeling that they know and care about what they're doing.
5. Coffee. They have the best coffee and treats, free, fresh and readily accessible. I stop there for a cup when I'm in the area, even if I'm not there to buy anything. They know they'll get it back from repeat business.
In short, Carrie is a great sales rep, and Daniels is a nice, enjoyable place to buy a car or accessories and have the car serviced or repaired and accessories installed.
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