My Review Of Ed Koehn Ford of Wayland, Inc.:
Here is my experience with Ed Koehn Ford of Wayland Michigan. This week I received a notification of a big sales event sponsored by Ed Koehn Ford of Wayland Michigan. The sales event was to be held in a Wal-Mart parking lot .On Saturday I showed up at their sales event. I spent no time searching for a vehicle, as I knew what I wanted. To my surprise, I found exactly what I wanted. I was ready to sign on the dotted line right then and there.
I was greeted by a salesman named Tony. I told Tony, this was the car I wanted. Tony promptly led me to their sales tent, and sat me down to begin filling out paperwork. Tony informed me during our conversation that this was a big bank repo sale. Upon beginning to fill out paperwork I asked tony what the price of this vehicle was. Instead of getting me the price he answered with “let’s agree to disagree”.
I said I was not here to haggle or negotiate. I wanted the price of the vehicle and if he did not want to give me the price I would be better off going elsewhere. He said “then go”. I said ok give me my prize (as they were holding a contest and everyone won at least a $5.00 Wal-Mart card) and I will be on my way. He said “fine, let’s go talk to the sales manager”. I said ok and followed him to the sales trailer, as he asked to and waited outside. He told me to wait and he would bring out the sales manager. I said sure no problem. He went in get the sales manager.
I heard some muffled yelling then Tony came out alone with a gift card. He handed me the card and with a stern rude voice ordered me off the lot. I said fine, and began to leave. As I crossed the tent I announced to everyone how Ed Koehn Ford lost a sale for simply refusing to tell the customer how much the vehicle was. Then to my surprise the rest of the sales staff chimed in with heckles and laughter and chants to leave.
I was appalled at this, not because we did not come to terms on a sale, but because of their very unprofessional and unethical business conduct. To treat a customer this bad and then heckle them for simply want to know the price of a product is very low in my book. A sales manager that refused to speak to a customer? How unprofessional can a company be? I guess you need to be an Ed Koehn Ford employee to know. One thing I do know after this experience, I will never purchase from Ed Koehn Ford, nor am I motivated to by a ford of any kind.
It is my belief that Ed Koehn Ford of Wayland and their other locations are rude, unprofessional, and unethical. They don’t care about the customer and utilize bad business practices such as profiling, bait and switch and tacky sales techniques to get people to come in. It is further my belief Ed Koehn Ford in Michigan has a business mentality to exploit the customer to their fullest extent, the highest profit they can without regards to customer satisfaction.
I have one message to give to Ed Koehn Ford, After 9 years since my last vehicle purchase, and over 5 years of being car payment free, it’s time to buy a new as mine are getting very worn now. I am going to spend as much as $40, 000.00 on a new one, but Ed Koehn Ford or its affiliates will not see a dime from me.
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