Short version: the guys at Gallo are classy, straight-shooting professionals who are a pleasure to work with.
The long version: I'd already talked to several Mazda dealers before I contacted Gallo (at the advice of a friend), and the folks at Gallo were without a doubt the best to work without, by far. Steve answered my initial email request very promptly and with a clear, specific quote. Every clarification I asked for was answered quickly and precisely, and Steve's initial quote was significantly better than the price I'd been trying to get another dealer to agree to. Where other dealers hemmed and hawed, Steve gave straight and direct answers every time. When I got there to complete the purchase, everything was just as promised...the car was there, and the terms were as we agreed. I took the car for a short drive, then Steve and "Z" took care of the paperwork. Even the experience in the finance office was quick and painless: I got the financing I wanted, and though I was offered various extra products, it was not the typical hard sell: they explained the options, let me decide whether I wanted any of them, and that was the end of it. No guilt-tripping, no bullying, no mysteriously inflated payments, etc.
All in all this was as about stress-free as I can imagine buying a car can be. If you're looking to buy a make that Gallo sells, definitely give them a shot.
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Steve Ka, "Z" Avakian