My Review Of Gault Auto Sport BMW:
Very fair and personable service at this small dealer. Seems to rotate sales managers often but there is a core group there that I have worked with that have been very good to deal with... sales manager started to give me the stereotypical hard sell but he must have been just rotating in from the used car lot. Rich is a good guy, knowledgeable, low pressure, and prices are quite fair (for the record I am one of those people who believe that the dealer needs to make a profit, too, so I'm ok when we split the difference between invoice and sticker 25% to them and 75% of the benefit to me). They also don't play games with marking up money factors, doc fees, etc. Warranty service experiences have been good - loaners are available although require a bit of lead time. Overall I am very happy to deal on a personal basis with a small shop rather than be nameless and faceless at a big dealer (which I have been, elsewhere). I am also happy to be able to negotiate straight up with honest folks who don't try and play games. It doesn't mean that they've always accepted my first offer, but I've been pleased with the final results and upon doing research on deals other folks have gotten I've always felt that I've gotten deals that were at least very fair.
Regarding the commenter who gave them low scores on the surveys and complained to BMW NA... I have no information as to your individual situation and whether you were treated fairly or not. Setting that aside, I do know that BMW NA relies extraordinarily heavily on these surveys, and they can have a very meaningful impact to the economics of the dealership and the individuals there. It appears to me to be one of those "Lake Wobegon" systems where you need to be above average, all the time. Check out forums like Bimmerfest, which have the details. Personally, I don't think that it's a good system for anyone, as it makes dealerships far more focused on the survey when they should be focused on giving good service (and I am saying this about all BMW dealers, not just Gault). Given that the dealership is a small one, and if you were giving them 1 out of 9 when they need to hit an 8 average, I can frankly understand them declining to serve you if they came to the conclusion that you were not a customer they would be able to satisfy. I can also understand that you would prefer not to go up to Syracuse; I think a substantial amount of blame lies with BMW NA, their surveys and incentives.
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