We purchased a new Santa Fe from Gene Messer Hyundai recently. We originally were interested in the Ioniq, however the test drive convinced me that it was not a good fit. I tall and felt somewhat cramped in the Ioniq. The Santa Fe is quiet, and comfortable. The sales team was efficient, although it still seemed to take longer that I would have liked. Unfortunately they are 100+ miles from home, so it was not a really convenient experience, although they did their best to make things work well. In addition, it was over the Memorial Day weekend, and they had hamburgers at lunch.