Reason for Visit: Sales (New)
I recommend this dealer: No
My Review of Honda Gallery North:
***** BUYER BEWARE *****
I have been purchasing new vehicles since the 1960’s, and at 67 years of age had my most unpleasant buying experience at this dealership. I was trying to find a “leftover” 08 CRV-EX in silver. On Thanksgiving Day, I sent an email to this dealer asking the color of a CRV he was showing in inventory. On Friday morning I called and requested the same information, and received the following reply by email.
Thank you for your interest in the 2008-CRV quote that you requested via the Internet and phone call. My name is Doug Call and I am responding to you from the Internet Sales Department at Honda Gallery in North Reading. I have some great news for you. We do have this vehicle available in stock. Below you can find the information you have requested as follow:
The email also contained some pricing information. Because the price for this vehicle was a little higher than quotes I had received for a ’09 model, I responded accordingly and thanked Doug for his help. The next morning I received the following email which included a lower price.
If I can do $XX,XXX on the 2008-CRV-Ex 4wd in silver will that earn your business? Also, do you have a trade vehicle? You can reach me at 800-935-2276 until 6pm.
Thank you, Doug Call
I called Doug on the phone to confirm the price, availability, and pricing on some accessories. He confirmed the price and called back with the accessory information. Shortly thereafter, my wife and I drove to the dealership, which took over an hour. Doug was busy and handed us to another salesperson. The new salesperson drove us to their car storage area, which is slightly off site. We could not find the silver 08 CRV-EX. We then were driven back to the showroom. No-one seemed to know what happened to the vehicle we were going to purchase, but now the new salesperson wanted to “earn our business” on a 09 model with a much higher price, and Doug was nowhere in sight. A classic “Bait and Switch” sales tactic. This was a tactic that I had not expected to find at a smaller dealership in a relatively rural area, and my wife and I promptly exited the dealership.
I hope those of you who are reading this will consider my experience when determining the dealership you want to do business with. I would also hope there are other dealerships available to you that are more honest and have better integrity.
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