My Review Of Liccardi Motors - Chrysler Dodge:
Called to inquire about a car yesterday and talked through pricing and what additional costs might be involved. It was listed on Craigslist for $29,900 -- while their website said $30,999. When I mentioned this I was told they "would never sell it for $29,900--that is too low." !!! Really? Then why is is posted from your business? I was still interested in the car, though I was already thinking of this as a bait and switch type of situation. If you have it on the internet for a specific price, honor the price.
After a long conversation about the additional costs to purchase the car, I looked it up again to check something. I told the salesperson that it would take me a couple hours to get there--so would have to arrange my schedule accordingly. Today, less than 24 hours later, the price is now listed at $32,900! Are you kidding? I called and asked to speak to the sales manager and was told after a bit of conversation that I was speaking to the manager and he could help me. When asked about the price switching, I was told "we have the legal right to change the price whenever we want." When I asked about them honoring the price that was listed yesterday and that I spoke to someone at length about the car, I was told by the "manager" that if they sold it for $30,999 it would be too much of a loss for them. When pushed, he said "I will talk to the manager to see if we can honor that price." Huh? You told me you were the manager....
I was then told they would need to "check with the owner to see if he is willing to sell it at that price." Again, What??? These are listed by YOUR COMPANY--if you have to get "permission" to sell the car at a certain price, shouldn't that happen BEFORE it is listed on the internet? When asked these questions, I was told that he didn't have to explain his job description to me and that this is all legal. Legal or not, it is not a good business practice.
Bottom line is the tactics being used here are extremely suspect to me. If you post a car at a certain price, you should know for sure that you can actually sell it at that price--this all is fishy. Another response I received from the salesman during this conversation was that it was "stupid of them to post the car at that low of a price." Where are the controls about posting cars and figuring out prices?
My parents were business owners and I was taught at a very young age that the key to good business management is to honor your word and to honor your customers. This is clearly not my experience from this dealership.
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