My Review Of Murray BMW of Denver:
I purchased my '12 535I Xdrive from Murray in June and the experience was perfect. I dealt with Todd, Ben, and Lloyd and they couldn't have been more professional. I will buy my future cars from them. Please feel free to read the details of the process I took in order to get the best deal from Murray.
My process for purchasing a new 535i was to get several quotes from competing dealers. I began my experience with Murray's competitor who advertises, "We sell more new and pre-owned BMW's than anyone else in the Rocky Mountain Region". I explained the process to them: I was going to get a quote from them first, then Murray second and in the end, I would go with the best price. During the process of several visits, the competitor displayed the highest levels of arrogance and continuously downgraded Murray any chance they could get. I continuously heard from them that Murray had hidden fees (not true), and they could not come anywhere close to the pricing that they could provide (definitely not true!). Instead of focusing on their strengths, they made every effort to try and level the playing field by bashing Murray. It really turned me off and it was the typical cheesy "used car salesmanship" approach. In the last stage of the quote process at this dealer, "Finance Guy" tried several high pressure attempts close the deal instead of allowing me to pursue of the process of getting a quote from Murray. Finance Guy also tried some tricky finance practices on me, taking away BMW discounts, higher interest rates etc. I told him I was completing my process and going to Murray, to which he responded that I would be wasting my time and his by going to Murray (yes, he said I would be wasting "his" time).
I went to Murray the following weekend. They readily beat the competitor's price by more than $1,000. There were no hidden fees. Additionally, they provided me a significantly lower financing rate with a local bank. Not once did they mention anything about their competitor. I recognize both Lloyd and Ben at Murray as the 2 most professional Sales associates I have ever worked with. My buying experience at Murray was perfect. I would suggest that you take the same approach. Get a quote from the dealer who advertises "We sell more new and pre-owned BMW's than anyone else in the Rocky Mountain Region", and then take it to Murray.
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