My Review Of Performance Ford:
If you like stereo typical car sales tactics, ie. keeping the keys for your trade at the reception desk so you can't leave, giving a credit card with your offer "to show you're serious", having the sales manager in the plaid sport coat come out to talk to you about "what they can do to get you in the car today", then this is the dealer for you!
I had looked at a car at Performance Ford about a year ago and had the same experience. Went back again because they had the specific color, options, etc... of the car I wanted on the lot - with a small glimmer of hope in my heart that maybe things had changed. They had not.
Went down the road to Family Ford and had the exact opposite experience. Non-insulting negotiation process, 30% more for my trade, no games and no slimy experience that made me feel like I needed a shower after I left! Even my 10 year old son who accompanied me to both places commented on the difference.
Thanks for taking the time to respond to my review.
The truth of the matter is that holding the keys at the reception desk and the salesman asking for my credit card to present with my offer to show that I am "serious" (not because I agreed to give a deposit as you state) are both designed to hinder a customers ability to leave during negotiations.
Customers can read more about these common tactics with a simple Google search.
Also it is a simple fact that I was offered $7000 for my trade by you and $9700 for my trade from Family Ford down the road - both based on Fords X-plan purchase price for the car. This alone got things pretty close to my "unrealistically low" offer.
Also not sure who you called but I did not get any follow up phone calls on 3/4 and 3/8 as stated.
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3/29/2013 11:08:38 AM
Customer sent e-mail showing interest in a 2014 Mustang on 3/1/13. We responded the same day that we have the vehicle in stock. Also we would honor the special pricing on Ford’s X-plan which is pricing with significant savings. We made an appointment to come in on the next day, Saturday, 3/2/13.
When Mr. Morrissey came in we showed the Mustang and gave him the agreed upon X-plan pricing and rebates. He wanted to trade his 2008 Lincoln MKZ and customer made offer of $399 for 48 months on finance plus trade and agreed to give deposit. We appraised his car and needed key to do so. We do not hold keys so customer can’t leave; only to do appraisal and customers can have keys back at any time. We gave customer wholesale number on customer’s trade as he was buying our car for a wholesale price.
After appraising the trade, his offer was unrealistically low and we counter offered on what we could do to earn his business. The customer was not flexible with his offer so we professionally and politely thanked him for coming and let him know we appreciated the opportunity but his offer was too low. We did 2 follow up phone calls on 3/4 and 3/8 to see if he had any questions and again thanked him for coming in.