Priority Nissan Richmond

Priority Nissan Richmond
16301 Priority Way
Chester, Virginia 23834

Sales: (804) 414-1700
Service: (804) 414-1718
Parts: (804) 414-1774

Manufacturer: Nissan


Most Reviewed Employees
James Davis James Davis
Sales Manager
Chad Kranz Chad Kranz
Sales Manager
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Dealership Amenities
There are no Amenities listed for this dealer yet. Dealer Amenities are for Certified Dealers.

Hours of Operation
Sales/Showroom

Monday: 9:00 AM - 9:00 PM

Tuesday: 9:00 AM - 9:00 PM

Wednesday: 9:00 AM - 9:00 PM

Thursday: 9:00 AM - 9:00 PM

Friday: 9:00 AM - 9:00 PM

Saturday: 9:00 AM - 7:00 PM

Sunday: 12:00 PM - 5:00 PM


Service

Monday: 7:30 AM - 6:00 PM

Tuesday: 7:30 AM - 6:00 PM

Wednesday: 7:30 AM - 6:00 PM

Thursday: 7:30 AM - 6:00 PM

Friday: 7:30 AM - 6:00 PM

Saturday: 8:30 AM - 4:00 PM

Sunday: Closed

Twenty-Four Month Rating: 4.5/5
37 Reviews
Priority Nissan Richmond

Overall Score: 4.5 Star Rating4.5



About Priority Nissan Richmond
Certified: Priority Nissan Richmond
This dealership is a DealerRater Certified Dealer and is committed to providing quality customer service.

As a Certified Dealer, Priority Nissan Richmond has the opportunity to contact reviewers that had unsatisfactory experiences at their dealership. Contact may be made privately, without giving out anyone's email address, through the DealerRater Message Panel with the goal to resolve any issues the reviewer experienced. Reviews will automatically post after the two week reconciliation period has ended.


This dealership is available to supply quotes for new vehicle inquiries.



neno1940@aol.com
2/28/2012 8:35:53 AM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (Used)

I recommend this dealer: Yes

Employee(s) Dealt With: Mr Howard

My Review of Priority Nissan Richmond:
One of the of the program I like is the enginee, inspection, oil and tow for life. I also like the price of the car.

Ramon L Santiago

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Response from: Priority Nissan Richmond
Added: 3/23/2012 11:15:02 AM
Thank you for your feedback Ramon. We pride ourselves on always putting the customer first, and one way we try to do that is with offering Priorities for Life. We want to congratulate you on your vehicle purchase, and we look forward to servicing you for years to come. Thank you again.

bdols001
2/22/2012 10:22:24 AM

Overall Score: 5 Star Rating   4.8  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Robert Warner

My Review of Priority Nissan Richmond:
I am very pleased with my experience at Priority Nissan. Robert Warner was an excellent salesman. Just when i thought that I was not going to get my "dream" car, he went above and beyond to make sure that I drove off in the car of my choice. I couldn't be happier. I recommend going here when car shopping and remember to ask for Robert Warner!

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Response from: Priority Nissan Richmond
Added: 3/23/2012 11:11:15 AM
Congratulations on your new car! Welcome to the Priority Nissan family! We are thrilled you had such a positive experience and that Robert was able to help you purchase your dream car! We truly believe we have the best staff in the business and Robert proves just that! Thank you for your feedback and your kind words. We look forward to servicing you for many years to come, and don't forget you now have Priorities for Life, which makes servicing your vehicle a breeze!

btomlin
2/14/2012 10:56:15 AM

Overall Score: 3 Star Rating   3.2  

Reason for Visit: Sales (Used)

I recommend this dealer: Yes

Employee(s) Dealt With: bob

My Review of Priority Nissan Richmond:
Everything work out ok.the problems were fixed and as of now no more issues. They took care of everything pretty good. I would probably go back

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jolar99
12/12/2011 8:28:19 PM

Overall Score: 2 Star Rating   1.5  

Reason for Visit: Sales (Used)

I recommend this dealer: No

Employee(s) Dealt With: Howard McCoy, Calvin (Floor Mgr.)

My Review of Priority Nissan Richmond:
I saw a Maxima advertised from this Dealer on AutoTrader.com. It was very low miles for an unbelievable price! Well, I guess it was too good to be true - I wrote in to a Mr. McCoy about the advertised car and he said that it had already been sold, but he had plenty of other cars I could look at. Wary that it might be a "Bait and Switch" tactic, I politely asked him the date the car was sold. He never wrote back. Then I decided to see how long Priority Nissan would leave the ad on AutoTrader: it stayed on for 3 more days! Today, I called the company and talked to several people, and they all gave me the run around, saying things like "we can't send you a dated invoice on that car" and "the President is out of town and can't be reached" and "our contract w/ AutoTrader gives them several days to pull the ad". Hogwash! In today's electronic age, that ad could be pulled immediately IF Nissan had motivation to do so! So beware of low priced used cars at Priority Nissan!!

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Kim Myers
11/3/2011 5:41:56 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Guy Gordan and Chris

My Review of Priority Nissan Richmond:
Our salesman Guy Gordan was extremely helpful and friendly with our recent purchase. We were not quite sure we were even going to make a purchase but his knowledge and the fact the he was not pushing allowed us to freely look at the vehicles and trucks of interest. He was very knowledgable about the vehicle we made a decision on was the Nissan Frontier. The vehicle that we wanted was not on the lot but he worked diligently on getting the 4x4 that we were in the market for. The vehicle was found and the only difference from the vehicle in the showroom was that it was a 4x4 and did not have a sunroof of which we were not interested. We were disappointed that the tow package was not on the vehicle that was found as the vehicle in the showroom had the rear tow package and we assumed the vehicle brought would have the package as well. There was no price haggaling as we accepted the offer for our Honda CRV and the selling price of the 2011 Nissan Frontier.

The experience was pleasant and Chris in your finance department was also extremely knowledgable and helpful during the finance process.

We will definitely recommend Guy Gordon to friends and family that are interested in a purchase of a Nissan.

I don't know if this is the appropriate spot for the service department but there is much improvement needed in this area. We made the appointment with the service department for the sealant interior and exterior and the vehicle was dropped off on Sunday Oct 30th. On Monday October the 31st we received a call wanting to know what type of service we were due to have. On two different occasions they were told that the passenger sideview mirror had bubbles and to be sure it was repaired before sealed. That did not happen and the bubbles remain. We have been dealing with Honda service for approximately 5 years and the greet you with a smile, hold the door open upon arrival and exit and retrieve your vehicle for you upon return. None of which we received from Nissan service dept. I got a how can we help and then do you know where your vehicle is? No one offered to walk out with me to look at the work performed or retrieve the vehicle I had to do that myself. Not the best customer service and honestly probably one of the worst. In 37 years we have owed approximatley 20 new vehicles and this was probably the worst service experience yet.

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Response from: Priority Nissan Richmond
Added: 12/21/2011 3:42:03 PM
Congratulations on your Nissan Frontier, and thank you for the kind words regarding Guy Gordan, he truly is a great asset to Priority Nissan, and we are thrilled that your purchase experience was a great one. We hope you enjoy your Priority vehicle for years to come.

Thank you for also bringing your experience with service to our attention. We will look into this and have someone contact you. We want each and every experience you have with Priority Nissan to be an exceptional one.

yamital2005
10/23/2011 7:36:48 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Robert D. Warner

My Review of Priority Nissan Richmond:
mr. warner is a man of integrity and a true gentelman.
he took us step by step and was extrimly courteous and patient, even when he was asked the same questions over and over again.
he went above and beyond by tring to help us get the best deal possible (even with our insurence).
he took us to a test draive twice, and never rushed us. he explained every feature thoroughly and with enthusiasm.
when he ralized that the car was going to take 45 minutes to be washed, he help clean it himself! unbelievable!
we can not say enough nice things about him. we only hope he gets the recognition he deserve.

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Response from: Priority Nissan Richmond
Added: 10/24/2011 9:29:26 AM
Congratulations on your vehicle purchase, and thank you for the kind feedback on Mr. Warner. We will make sure that sees your comments. We are pleased that your experience was a great one, and welcome you to the Priority Nissan family. Thank you again and congratulations!

SgtWsWife
10/12/2011 4:05:22 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Robert Warner

My Review of Priority Nissan Richmond:
It was the best car buying experience I have ever had because Robert worked so hard to get us into the car we wanted with a payment we could live with. We feel like we got a great deal, including giving us top dollar for our trades.

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Response from: Priority Nissan Richmond
Added: 10/23/2011 4:38:52 PM
Thank you very much for the kind words. Mr. Cole is a wonderful asset to Priority Nissan, and we are thrilled that you had a great experience. Welcome to the Priority Nissan family, we look forward to providing you with excellent service for years to come. Congratulations on your vehicle purchase.

Response from: Priority Nissan Richmond
Added: 10/24/2011 9:25:42 AM
Pardon our typo as you worked with Mr. Warner, who is also a amazing asset to Priority Nissan. Congratulations again on your new vehicle!

VirginiaRagtopper
10/3/2011 9:39:12 AM

Overall Score: 4 Star Rating   4.2  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: General Mgr, and a salesperson also

My Review of Priority Nissan Richmond:
Honestly? The overall new car buying experience was better than average, but one still finds the same worn-out sales practices that have been around for 50 years or more. That is, you meet and develop a rapport with a salesperson, then get down to discussing money/offer at some point, and then the Sales Manager gets involved to whittle away your offer in favor of the dealership, bit by bit. So, for the uninitiated, or those whose stress levels are agitated by any confrontation, albeit even of a mild type, the consumer is pitted against the dealer, and more frequently than not, the dealer has all of the experience & tools of the trade to win that contest. They'll do it with more aplomb here than with most, remaining friendly throughout, but the buyer will feel the same 'ol, same 'ol that has permeated the buyer/seller relationship in new car sales for decades. And that is that no matter how stoic and clever you thought you were as a buyer, you get the sense that you always paid more than you should have/could have. But here at Priority, they're nicer than most, and also offer the Priorities for Life, which has real value down the road for new car buyers. Would recommend to a friend, with the above-mentioned caveats.

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Response from: Priority Nissan Richmond
Added: 10/23/2011 4:34:43 PM
First we would like to congratulate you on your new vehicle purchase, and welcome you to the Priority family. We truly appreciate your feedback. Our goal at Priority Nissan is to always put you first, and we look forward to offering you exceptional service for years to come. Congratulations again.

Andy Weaver
9/11/2011 12:30:27 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Robert Warner

My Review of Priority Nissan Richmond:
Robert was the nicest car salesman I have ever dealt with. Always kind and courteous,never pushy or overbearing.He has a genuine concern for the customer.

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haooy
9/9/2011 1:09:56 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (Used)

I recommend this dealer: Yes

Employee(s) Dealt With: Guy R. Grordon

My Review of Priority Nissan Richmond:
Guy was awesome!! I came with my mother all the way from Hampton, VA with a certain car in mind, but it turns out it was already sold. but he found the PERFECT car for me. Guy wrote down all the cars that fit what i was looking for and showed them all to me. He didn't try to go for something more expensive, but paid attention to MY NEEDS. i am very satisfied. when i found the car i wanted, the price was a little bit above what i could afford, but he worked with us and got us the figures we needed :]. VERY happy with my vehicle as well. it is just right. Guy Gordon is a great sales associate. When you come to this dealership ASK FOR HIM.

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