Reason for Visit: Sales
I recommend this dealer: Yes
My Review of Santa Monica BMW:
I've purchased 3-new BMWs from this dealership over the past 3 years (and 2 other new BMWs from other SoCal dealerships over the past 5 years) and have had good/bad experiences will almost all of the BMW service departments throughout SoCal. Santa Monica has certainly been NO WORSE than other BMW dealers in the LA/Orange County areas, and in some cases was much better. A few of my observations
1) They are a small dealership and therefore don't have a high sales volume as compared to SouthBay, Crevier or New Century. Their stock of new 3's, and 5's is usually nowhere near that of the other dealerships. Even though they're willing to get a vehicle from another dealer, pricing will generally not be as competitive given the much lower volume. However, they've really stood heads and shoulders above other dealers for me whenever I've been looking for a hard-to-find model (e.g., an M5, M3 Cabrio, and a Z8). When the other dealers have had maybe 0-1 of them in stock in most cases, SantaMonica must've l had at least 5 of each "hidden" in a warehouse someplace.
2) There were substantial dealer markups posted on those M's and Z8's, and I did get the "if the sales managers in a good mood today" line when trying to negotiate with them. However, I was able to negotiate down those substantial markups AND I was able to drive out of the dealership in a new M or Z8 within an hour or two. It sure beat the special order, or waiting-list process I was being offered by some of the other larger dealers
3) SMBMW seems to have a fairly large percentage of high-profile celebrity clientele and as a result the place can seem a bit snooty at times (particularly if they don't "know" you). I've been in there on several occasions when there has only been MAYBE 2-3 sales people (on a weekday afternoon or early-evening), and a famous celebrity (or even 2!) buying cars. Fair or not, it was a little difficult getting some attention - even when planning to spend $75-100K all at once - with that sort of competition.
4) I know a lot of people that buy their BMWs elsewhere and then end up bringing them into Santa Monica for service because of the location. As a result the service department is way overloaded with customers and they can be difficult to deal with (difficult make appts & get return calls, abrupt & inflexible at times, etc.). I've also received some of that famous "take it or leave it" attitude BMW service departments seem to be able to dish out around Southern California (no more so than from others). In spite of that, whenever I've had a problem the dealership has always recognized that I was one of the customers that actually bought my cars from SantaMonica and have then actually gone out of their way to make things right when asked.
5) A good sales person has been invaluable in assisting me at this delearship. Every time I've been in the dealership - for service, parts, or whatever - my sales person has never failed to stop and find out if there is anything he can do to improve my ownership experience. He has even interceded on my behalf when I've not been there to resolve issues with say obtaining a service appointment, or resolving a difficult service issue. My Lexus and MBZ sales people have NEVER done that.
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