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Secor Subaru

New London, CT

4.7
1,959 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,959 reviews

April 15, 2025

Service to our Outback was fine and vehicle was ready earlier than their original estimate. We had received a $50 gift card a week or so before the maintenance. We forgot to use it and discovered it More

by GCARL8009
Recommend Dealer
Yes
Employees Worked With
Kyle Pullen
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 17, 2025 -

Secor Subaru responded

Glenn, thank you for reaching out. I've reviewed the information and think I know what has caused the misunderstanding here. If you could please call me directly, I'd be happy to discuss it with you in greater detail. Thanks again, Shawn Murray - Service Manager - smurray@secorauto.com

April 14, 2025

On time, knowledgeable, didn't push services not required at this time Friendly, customer service waiting area clean, with wi-fi, and coffee More

by DENSD33
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Anastacia Rebell
Apr 15, 2025 -

Secor Subaru responded

Thank you for sharing your positive experience with Secor Subaru! We're delighted to know our team provided timely and knowledgeable service in a comfortable environment. We appreciate your feedback and look forward to serving you again!

April 10, 2025

Great service. Always upfront with prices. Loaner car option is great. Tell your friends. Great More

by henry.roenke
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Nutt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 11, 2025 -

Secor Subaru responded

henry, Your glowing review brightened our day! Hope to see you again soon! - Secor Subaru

April 09, 2025

From the Sales staff and Manager, to the Parts & Service staff...my experience at Secor Subaru has been an excellent experience! More

by cad114
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Paul Holden
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Eggert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Nutt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 10, 2025 -

Secor Subaru responded

We're delighted to hear that your experience with the Sales, Parts & Service teams at Secor Subaru has been excellent! Thank you for sharing this positive feedback. We're here whenever you need us!

April 05, 2025

I requested a copy of my vehicle’s inspection by the dealership and have been ignored. I’m not happy about that, especially for something so simple. Plus I was told that the infotainment system screen w More

by cocacolabear72
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jessica Martin
Apr 16, 2025 -

Secor Subaru responded

We apologize for the inconvenience you've experienced with your vehicle's inspection and infotainment system. Your feedback is important to us, and we want to ensure everything is resolved promptly. Please reach out directly so we can address these concerns and assist you further. Respectfully, Paul Holden - General Manager - (860) 442-3232

April 03, 2025

Clean super efficient pleasant and a sense of humor! Experienced and very knowledgeable salesman Dan Mirles. Everything went smoothly. Thank you More

by Harry
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 04, 2025 -

Secor Subaru responded

Harry, we're delighted to hear that Dan and the Secor Subaru team made your experience smooth and enjoyable! Thanks for sharing your positive feedback with us.

April 03, 2025

Service representative was rude when I was explaining an issue with my vehicle. Noise was hard to explain and she was not very helpful. She looked at me like I was crazy. I usually have good experience wh More

by Rugg_lau
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 04, 2025 -

Secor Subaru responded

Thank you for the review. I'm sorry to hear that these experiences have caused you & your husband to question your confidence in our team. Your feedback is appreciated and will be addressed internally so we can take steps to improve our service & processes moving forward. If you have any additional questions or concerns you'd like to discuss, please feel free to contact me directly. Thanks again, Shawn Murray - Service Manager - smurray@secorauto.com

April 01, 2025

Been waiting almost two weeks for a $3500 check no seems to know where it is More

by cacgoldstar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
David Pricone
3.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2025 -

Secor Subaru responded

We're sorry to see the low rating. We strive for a five-star experience for our customers and regret that wasn't the case this time. Please reach out at your earliest convenience to address this and find a resolution. Thank you, Paul Holden - General Manager - (860) 442-3232

March 31, 2025

I love Secor Subaru. This is my third Subaru Forester, second from Secor. There is a big difference between dealerships. Secor is top notch all the way around. Sales, fin More

by DeejayDebi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2025 -

Secor Subaru responded

DeejayDebi, thank you for your loyalty and kind words about Secor Subaru! We're delighted to hear that Dave and the rest of our team made your experience stress-free. Enjoy your new Forester!

March 30, 2025

Easy to work with. Good selection of cars. Got me just what I needed Promp delivery. More

by Jane
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 31, 2025 -

Secor Subaru responded

Thank you for trusting Secor Subaru with your business, Jane! We hope we have the opportunity to work with you again in the future!