My Review Of Wade Ford:
Top 5 reasons not to do business with WADE Ford Atlanta!
I’m an Active duty service member who has spent the last 14 years in the military and endured numerous combat deployments over the years. I have yet to encounter the level of annoyance that I experienced at Wade Ford Atlanta. My fiancée and I was in the market for an SUV because we are currently in the process of starting our family. We had been looking for a vehicle for some time and decided that it would be best to commit to buying at the end of the year due to the sales that occur then. We settled on the new Ford Explorer and decided on January 2, 2014 to purchase it after being approved for financing from our bank. We saw that Wade Ford had the vehicle we were interested and made the trek to the dealership after looking over the specifications online. We also, had my fiancées vehicle to trade in which was in good condition with low miles. As we arrived at the dealership my top 5 reasons was unveiled.
1. Unscrupulous Business Practice
Upon arrival, we began talking to the sales rep we spoke to on the phone about the vehicle. He started asking the normal question such as financing, pricing, etc. I told him we had financing and we were hoping to get the vehicle for this price out the door with trade. At this moment we were willing to give the dealership the value that they posted on their site for the vehicle. The sales person came back with paperwork that presented a price $1000 more than was on their site. We asked why and he said that it was a special they had and it doesn’t apply in our case. We went back and forth and still couldn’t get a proper answer. So we let it go because we wanted the vehicle. In any case, they were supposedly assessing our trade as well. This brings me to my next reason.
2. Unjust Evaluation
So while we were sitting with the sales person, he asked for the keys to my fiancée vehicle which we obliged and gave to him. We saw this fat scruffy guy jump into the car and drove off for about 5 minutes and returned. When he returned it was about the time that the salesperson went to do our paperwork. The salesperson came back about 10minutes later and presented a low ball offer for our vehicle. Now don’t get me wrong I’m not expecting to get top dollar at the dealer but, I’m also not expecting to get a “cash for clunker” offer either because her vehicle was by far not a clunker. In any case we were able to get the vehicle traded for a price that will allow us to compensate somewhat for the $1000 increase they all of a sudden decided that we were not eligible for. It was time to do paperwork which brings me into my next reason not to do business with Wade Ford.
3. Dishonesty from employees
We were escorted into a trailer to their finance guy Cedric Ruff. I remember his name because I genuinely felt this guy was a low ball in many cases. This gentleman began shuffling paperwork in front of my fiancée and me without explanation. As we read the paperwork he began getting impatient on top of that my fiancée was curious how can someone who seemed sketchy as the best word becomes the finance director. He said he was fortunate and pretty much didn’t give us an answer. After signing the paperwork, we realized that Mr. Ruff added a 3rd party warranty to our purchase vs. offering a Ford ESP warranty which by the way is much cheaper. We asked for it to remove and it seemed he felt inconvenience by our request. We later left and called the Ford ESP hotline and was able to get a maintenance warranty and a vehicle warranty for $500 less than that of what we was being offered by Mr. Cedric Ruff.
4. Unreliable Customer Service
As everyone knows it is the dealership responsibility to facilitate the registration of the vehicle with the DMV in most cases. I purchased my car on January 2, 2014 and received a call on January 28, 2014 from Wade Ford asking for some more information in order to process my paperwork for my tags. At this point I became nervous because my tag expires in about 5 days. I provided the documents and then asked what was wrong. They said that we needed the documents to process your tags and title. I called back and asked why only now you all contacting me. They said that it had to do with the storm that shutdown Atlanta for 2 days that presented a delay. Now I don’t know but, that appeared to be a very dishonest answer especially because I bought the vehicle on January 2.
5. Evasive Actions to answer question
Which brings me to now February 6th, 2014; I have yet to receive my tags and have made several trips to Wade Ford asking why this is. Only to be told by Mr. Cedric Ruff that it’s not his fault and blamed it on the salesperson who actually went out of his way to sell me the vehicle. In addition, I have a brand new vehicle that I’m not able to drive because of expired temporary tags. I’ve called the dealership several times and have yet to receive a call back from Mr. Ruff. I called there tags and title department spoke to a lady name Nancy who told me that there appeared to be a delay on my paperwork from the Fulton County DMV and it will take 2 days to get the document from a place less 25 minutes from the dealership.
In closing, as you can see from some previous reviews there seems to be a pattern. This experience has deterred me from even wanting to purchase a Ford vehicle again in the future. All I can say is, BUYER BEWARE!!!! SHOP AT YOUR OWN RISK!!
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2/7/2014 6:12:33 PM
We appreciate you bringing your experience to our attention. At Wade Ford it is our goal to provide our customers with amazing customer service and I regret you did not experience this standard during your visit. I would like the chance to discuss your concerns directly to try and ameliorate the issue and move our dealership in a more positive direction. Please contact me so that we can discuss your experience further.