Dealer Spotlight: Irwin Toyota

Tags: irwin toyota, dealer spotlight

Understanding that more consumers are utilizing the internet not just to research their next potential vehicle purchase but also to research which dealership they are going to do business with, Irwin Toyota Scion decided to partner with DealerRater in February of 2009. Consumers have relied on consumer reviews with respect to Web sites like Amazon.com for years. Why would a vehicle purchase be any different? With a vehicle purchase being the second biggest purchase in a person’s life it only makes sense for people to turn to consumer review sites, ensuring they are doing business with a dealership they can trust. Customer satisfaction has always been the focus of Irwin Toyota Scion so they wanted to find a way to demonstrate that to their customers. DealerRater made perfect sense as it’s an Independent 3rd Party Review Site that is unbiased. In essence DealerRater has been utilized as a competitive advantage for Irwin Toyota Scion.

Dealer Spotlight: Irwin Toyota

 Irwin Toyota Scion began asking both their Sales and Service customers if they would share their experience with the dealership for other potential customers to see on the Web. Irwin Toyota Scion has made DealerRater a fixture throughout their Web site, www.irwinzone.com, on inventory pages as well as their “About Us” page. They have included a link to www.DealerRater.com on all of their outgoing e-mails to help promote how they do business differently. DealerRater has also appeared in some of Irwin Toyota Scion’s radio and direct mail pieces.

On the Sales Floor and at the Service Drive, Irwin’s has also been able to use DealerRater as a closing tool by simply either showing the customer positive reviews of the store or inviting them to take a look at the Web site before making a decision as to who they will do business with. Ultimately word of mouth and the positive press DealerRater can create can be the best and most cost effective form of advertising. Pleased customers will ultimately refer their family and friends, increasing a dealerships’ repeat and referral business. Additionally, the positive reviews can help Search Engine Optimization (SEO), an added bonus.

The Internet is becoming an invaluable tool for consumers and dealerships alike. With the help of DealerRater, Irwin Toyota Scion is proud to be on the cutting edge of leveraging this powerful medium. In sum, DealerRater has helped to differentiate Irwin Toyota Scion from the competition, not by just saying they are different, but by being able to show it.

If your dealership would like to be featured in a DealerRater.com Dealer Spotlight, please contact Michelle Oldershaw, DealerRater.com Director of Marketing.