Waltham, Mass. – December 10, 2012 - DealerRater, the world’s premier car dealer review web site, released an enhanced feature of its Certified Dealer Program that will enable dealers to better leverage positive online reviews from multiple third-party review sites. This new enhancement supplements an existing popular program feature that enables DealerRater reviews to automatically feed to dealership websites as well as to a custom tab on the dealers’ Facebook fan pages.  Dealers enrolled in DealerRater’s 360Certified Program – the premium level of the Certified Dealer Program – can now boost their review feed by including content and ratings from several additional sources, such as Google+ Local, Yelp, Citysearch, Cars.com, Edmunds, Insider Pages and Yahoo! Local. 

Also included in this new release are expanded review feed customization tools for all Certified Dealers.  These new features include the ability to select the number of reviews to feed, set a minimum star rating for inclusion of reviews in the feed, and select/deselect functionality to further customize the mix of content.   Finally, the consumer-facing display of the review content fed to dealership websites or to Facebook fan pages now has a cleaner, refreshed layout.

“Consumers today view online consumer reviews as the second most trusted form of advertising. We’re pleased to offer a powerful new enhancement that enables our dealer partners to promote and leverage positive reviews from multiple third-party review sites,” said Chip Grueter, DealerRater president.  “It is our goal to provide our Certified Dealers with the most innovative tools to build, manage, and leverage their online reputation. And this latest feature update is further testament to that commitment.”

The DealerRater site receives an average of 1,000 new reviews per day during the week, with a new review submitted every 55 seconds.  With its unparalleled volume of dealer reviews now approaching 900,000, 25% of all franchised dealers in the U.S. have embraced DealerRater and its popular Certified Dealer Program as a critical component to their online reputation efforts.  By taking advantage of the full suite of review-gathering and leveraging tools included in the Certified Dealer Program, Certified Dealers on average boast nearly 9 times the review count as non-certified dealers and also experience a full 1-Star average overall rating lift compared to non-certified dealers.