Live Market Pricing provides realistic competitive prices on all our new vehicles, all the time. This allows us to price our cars fairly within our market while passing on the saving to you. This isn't one of those "only for the dealership" programs. We'd be happy to show you, if you think our price isn't up to par. For a complimentary "Live Market View" on any new vehicle in stock, just ask your sales consultant. We do not artificially inflate our new prices in the hopes of winning a "negotiating" contest with our customers. A car purchase shouldn't be a battle - we combine honest pricing with old-school customer service. Technology is the right way to the right price. Live Market Pricing is achieved by polling over 20,000 websites every hour to ensure that every single customer receives real-time value pricing on every new vehicle we sell. Customers search the internet for the most competitive, best value prices and that's what we provide every day.