Company Press Release

Total Recall: DealerRater Offers Win-Win Solution for Dealers and Consumers to Address NHTSA Crackdown

Increased pressure on automakers creates an opportunity for dealers to fill service bays

June 10, 2015 – DealerRater, the car dealer review website for consumers, has announced a solution for automakers, dealers and consumers looking to address and complete recall notices. This announcement follows the National Highway Traffic Safety Administration’s (NHTSA) recently disclosed plans to hold automakers accountable for increasing recall completion rates.

“NHTSA is starting to crack down on manufacturers for delaying recalls and is aiming for 100 percent recall completion rates,” said DealerRater CEO Gary Tucker. “A higher volume of recalls will create opportunities for dealers to put many customers back in their service bays.”

DealerRater provides technology-based tools designed to give dealers an advantage in the competitive automotive sales and service environment. In January, DealerRater introduced ServiceEngage™, which features automated service appointment scheduling, targeted email campaigns and customized RO stickers and window clings. Dealers using ServiceEngage are able to better connect with new in-market service prospects and retain the ongoing service business of their sales customers.

“DealerRater visitors can sign up for recall alerts and choose the ideal place for their service appointments,” adds Tucker. “If a dealer has signed up for our ServiceEngage™ upgrade, they receive an enhanced service center page that allows those same visitors to schedule appointments directly on DealerRater.”

To learn more about ServiceEngage™, visit www.DealerRater.com/images/cdp/ServiceEngage.pdf.