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DealerRater Joins NIADA as a National Member Benefit Partner

DealerRater will offer NIADA members a range of services to manage and enhance their online reputations.

WALTHAM, Mass. June 30, 2015DealerRater, the car dealer review website for consumers, today announced that it has joined with the National Independent Automobile Dealers Association (NIADA) as the association’s latest Member Benefit Partner.

DealerRater, founded in 2002, is a trusted, third-party resource for consumers who are seeking information about where to purchase and service their vehicles, and also allows dealers a way to promote themselves using online reputation management tools.

“Consumers go online to research vehicle reviews, specs and pricing. This helps the consumer to decide what to buy and how much to pay. DealerRater helps consumers address where to go and who to ask for through the integrity of our third party consumer reviews of customer experience,” said Gary Tucker, DealerRater’s CEO. “We provide the platform that helps connect customers with the right person at the right dealership and helps NIADA dealers connect with active in-market consumers; it’s a win-win.”

CertifiedEssentials™, the core package of DealerRater’s Certified Dealer Program suite, is designed to convert a dealership’s positive online consumer reviews into sales using unique tools like employee review pages; LotShot, a photo review app; and Resolution Advantage, which provides dealers a two-week window of opportunity to open a dialogue with a   customer who writes a negative review to resolve the issue addressed in the review.

DealerRater also offers ServiceEngage™ to help dealers attract and connect with local service customers, and 360Connect™ to monitor the dealership’s web-wide reputation and leverage social media to build their brand and connect with more customers. And just last week, DealerRater launched a new addition to its product suite – ReviewBuilder™, which offers car dealers the opportunity to accelerate and automate their customer review solicitation efforts, earning them more reviews, faster.

“DealerRater is completely focused on the automotive industry and offers dealers several tools other consumer review sites cannot,” said Scott Lilja, NIADA senior vice president of member services. “Our members will embrace the opportunity to work with a provider like DealerRater and take advantage of their expertise in building online reputation.”



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