I'm an old guy who has bought 19 new cars over the past 42 years. I’m an informed buyer who knows what car I’m buying and what it costs the dealer before I visit the showroom, make a phone call or send an email. But regardless of how prepared I am, car buying has never been an enjoyable experience. IMO, that is due largely to the sleazy, greedy, high pressure tactics practiced by dealership sales and management staff. Unfortunately, buyers have been conditioned to believe this substandard treatment is actually ‘normal’, making the car buying process a dreadful experience.
But all of this negativity ended when I met Mike Thornton and Elliott Evianiak at Bill Kidd's Toyota in Cockeysville, MD. These guys are smart about their product without being smug or arrogant. They are friendly without being condescending. And they are efficient with the process without being pushy and overbearing.
Regardless of where you live, the next time you’re in the market for a Toyota, do yourself a favor - drive out to Bill Kidd's Toyota and ask for Mike and Elliott. For me, this was the first time in 42 years that it was fun to buy a new car.