Hatfield VW is the worst! I’d suggests avoiding this dealership at all cost. Their advertising and sales practices are misleading. They publish advertising with incorrect specials and pictures that do not match the trim level or model year of the car that’s being advertised. I could understand infrequent mistakes, but in the couple months that I’ve been getting ads via direct mail, email, and their online specials they have had so many mistakes that it seems like they are on purpose to generate sales leads. Does anyone copy edit their ads before publication!? This kind of marketing is deceptive, and I perceive it as false advertising.
When I went in to test drive a 2018 VW Jetta SE w/ Sunroof, their ad states you could buy it (retail not a lease) for $269/mo with $0 down for 36 months. Awesome deal right? I emailed their salesperson Ron prior to heading in asking of the Jetta special listed on their website was still valid and he stated yes – twice in two different emails! After test driving the car, I was not only given a pricing sheet to purchase the car that listed this payment amount being for 72 months instead of 36, but also the pricing sheet was for a 2018 VW Jetta S Manual – a much cheaper stripped down version of car I had test driven. I could have given them the benefit of the doubt with mistakenly listing the retail purchase price at 36 months instead of 72, but paired with the bait and switch of pricing out a base trim level version of the car I had test drove was flat out deceptive.
A couple weeks after all that occurred, I got a postcard mailer from Hatfield VW stating that I needed to call their service department because my car had an urgent recall. Needless to say, I didn’t believe them so I checked the VINs for our 2008 Jetta and 2016 Tiguan on the NHTSA website (www.nhtsa.gov) – the official government website where recalls are posted – and there were no open recalls for either of our vehicles. Again this seemed like a ploy to get us to call their service department to drum up business for them.
Wait there’s more! Just this week I got a marketing email from them with their Memorial Day specials, and it listed a 2018 Jetta SE special. Unfortunately, the ad was misleading in that the picture was for the brand new fully redesigned 2019 Jetta and not the outgoing 2018 model year that the deal was actually for. Again, this seems like a bait and switch campaign where a potential customer goes in thinking it’s for the brand new Jetta version when it’s in fact for the older model.
Needless to say I didn’t buy a car here and never will. I also brought these issues to the attention of their GM Glenn who claims their marketing and sales practices are not misleading. Had it been a one-time mistake, I could have given them the benefit of the doubt. Since there’s been multiple examples of deceptive practices all within a couple month period, it obviously seems like normal shady practices for this dealer. I wonder if the rest of Sonic Automotive Group's dealerships operate like this too?