We began our search comparing the Mazda 6, Ford Fusion and Toyota Camry. We priced all three and decided that we like the Camry and found the price very good. I spent the week calling around the other dealers in Northern Kentucky and Cincinnati checking on their deals. No one was as low as Kerry Toyota in Florence. For good reason, they didn't honor the price they wrote down. Another dealer warned me ahead of time that we would not get that car for the price they quoted, but I didn't heed their warning. We went down to purchase the car with their original quote IN HAND. They then told us that the price they quoted was with the $750 cash back, NOT zero percent. This was the "misunderstanding" that made the deal fall through. Consequently, my wife explained to the guy 5 times during our talks that she didn't want the $750, only the zero percent financing. When we pointed out that a dealer in Lexington had a similar deal on the internet, they came back with a new price that was more that if I had added the $750 to the original offer. I DON'T LIKE the GAME associated with purchasing cars. OBVIOUSLY, the associates at KERRY TOYOTA in FLORECE like to play this GAME. After calling Toyota, I was contacted by KERRY's customer service manager and he apologized and said he was trying to change the way their salesmen deal with the customers. Well, good luck to him, I will not recommend anyone to purchase a car from Kerry Toyota. We drove down to Lexington and bought the car at Green's Toyota. All done over the phone and the price was still the same when I got there.