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Liccardi Ford Lincoln
Watchung, NJ
397 Reviews
Liccardi Ford Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area's largest retail Chrysler-Plymouth dealer.
The Liccardi Ford Dealership opened in Watchung, NJ in 1991 selling cars and trucks including Ford Commercial Trucks. They also rose rapidly in the ranks of New Jersey's top selling Ford Dealerships. Both dealerships sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchises at their Green Brook location and relocated the Lincoln Franchise to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at www.liccardi.com, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years. The Liccardi Family looks forward to adding you to their family of happy customers.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 9:00 PM
Tuesday 9:00 AM - 9:00 PM
Wednesday 9:00 AM - 9:00 PM
Thursday 9:00 AM - 9:00 PM
Friday 9:00 AM - 9:00 PM
Saturday 9:00 AM - 8:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 397 reviews
October 02, 2012
We went to Liccardi Ford Lincoln because of the great reviews that we read on line. The reports not only lived up to our expectations but went beyond. When we arrived, we were immediately greeted by a reviews that we read on line. The reports not only lived up to our expectations but went beyond. When we arrived, we were immediately greeted by a smiling "non-pushy" salesman, Allen Saltz. Allen is very professional, knowledgable, polite, friendly, attentive, and most importantly listened to what we were looking for in a car and didn't try to steer us away from what we were looking for. Allen made our purchase a very easy, smooth, and seamless transaction. We would highly recommend going to Liccardi Ford Lincoln. More
by bradygang6
Employees Worked With
Allen Saltz
Helpful September 18, 2012
Our experience at Liccardi was very rewarding. Our salesman, Allen Saltz, was a professional who was thorough, honest, looked us in the eye, knowledgeable, even more thorough, patient, kind, and did n salesman, Allen Saltz, was a professional who was thorough, honest, looked us in the eye, knowledgeable, even more thorough, patient, kind, and did not press us for a sale. He knew the vehicle (Ford Explorer XLT) inside and out answering and explaining every question. The dealership's pricing was very competitive with no other manufacturer able in their space able to compete. We were told we wouldn't find a better deal anywhere and we didn't. More
by LBetsill
Employees Worked With
Allen Saltz
September 16, 2012
My review of Liccardi Ford Lincoln : Sales Person Allen Saltz was very courteous, professional and informative. He made my son and myself to feel very comfortable. The process was quick and the service was Saltz was very courteous, professional and informative. He made my son and myself to feel very comfortable. The process was quick and the service was excellent. We drove home with a Ford Fusion. I would recommend Liccardi Ford Lincoln to all who was looking for a car dealer. Alice Bishop More
by ABishop44
Employees Worked With
Allen Saltz
September 12, 2012
Being a very satisfied customer of Liccardi Ford for more than 2 years now (we purchased a new 2010 Ford Taurus Limited in 2010), we turned to them again last week when our 1999 Olds bit the dust. Again, we than 2 years now (we purchased a new 2010 Ford Taurus Limited in 2010), we turned to them again last week when our 1999 Olds bit the dust. Again, we used internet pricing on a 2012 Focus SEL hatchback that we found on their site and, within minutes, received a surprisingly low quote from Linda Swiecicki for the car we had picked out. We rushed right down and were greeted immediately by PJ Palozzi and Linda. PJ had the car ready and we took it for a test ride. Then PJ sat with us in the pouring rain while he went over the amazing feature set (not found on many similarly priced cars). He then guided us through the mountain of paperwork quickly and painlessly, handed us the keys and then walked us to the door. Both Linda & PJ made us feel comfortable and, at no point, applied any pressure even though we think they barely earned lunch money on us! We have a local Ford dealer but drive some 20 miles round trip to Liccardi Ford for servicing simply because we expect a lot for our money and only Liccardi and its super staff have consistently satisfied our high expectations. More
by bonesly
Employees Worked With
Linda Swiecicki & PJ Palozzi
September 05, 2012
ALLEN SALTZ WAS EXTREMELY PROFESSIONAL AND INFORMATIVE. HE WAS VERY HELPFULL AND MADE THE ENTIRE EXPERIENCE OF PURCHASING A CAR VERY PLEASENT. I WOULD ENCOURAGE ANYONE LOOKING FOR A FORD TO GO VISIT ALLEN HE WAS VERY HELPFULL AND MADE THE ENTIRE EXPERIENCE OF PURCHASING A CAR VERY PLEASENT. I WOULD ENCOURAGE ANYONE LOOKING FOR A FORD TO GO VISIT ALLEN AT LICCARDI'S FORD. More
by RMARIN71
Employees Worked With
Allen Saltz
August 29, 2012
ALLEN SALTZ WAS VERY COURTEOUS, PROFESSIONAL AND INFORMATIVE. HE MADE MYSELF AND MY FAMILY VERY COMFORTABLE. HIS RESPONSE TIME WAS EXCELLENT AND I WOULD NOT MIND REFERRING FRIENDS AND FAMILY. INFORMATIVE. HE MADE MYSELF AND MY FAMILY VERY COMFORTABLE. HIS RESPONSE TIME WAS EXCELLENT AND I WOULD NOT MIND REFERRING FRIENDS AND FAMILY. More
by MKZ2010
Employees Worked With
ALLEN SALTZ
August 21, 2012
Allen was great. He worked with us and didn't go over our budget. The process was quick and the service was excellent. We drove away with more options then what we expected. budget. The process was quick and the service was excellent. We drove away with more options then what we expected. More
by Mrs.Berri
Employees Worked With
Allen Saltz
August 18, 2012
Excellent car buying experience starting with Amanda on epricing and Allen in the showroom at Liccardi in Watchung, NJ. This dealership has great customer service, huge inventory selection, and offered a g epricing and Allen in the showroom at Liccardi in Watchung, NJ. This dealership has great customer service, huge inventory selection, and offered a great price from the beginning. Definitely visit this dealership, recommending Amanda online and Allen in the showroom!! More
by Tre416
Employees Worked With
Allen Saltz
August 18, 2012
the sales rep was helpful and I got the car I really wanted. When I had questions about the recall they were responsibly answered and I was promptly given a letter confirming that my car had been repair wanted. When I had questions about the recall they were responsibly answered and I was promptly given a letter confirming that my car had been repaired. More
by l monti
Employees Worked With
allen
August 16, 2012
Allen Saltz was our sales person. He was excellent, very cordial and very trust worthy. He was spot on with all estimated times he provided, he managed my expectations perfectly! He also did a great job pr cordial and very trust worthy. He was spot on with all estimated times he provided, he managed my expectations perfectly! He also did a great job providing a demo of the Ford escape i bought. Thanks Allen ! More
by Joe Morley
Employees Worked With
Allen Saltz
