I was drawn in by the "up front pricing" policy but was pleasantly surprised by the professionalism and friendliness with which this dealership is run. We started online with a rapid response from Adam our salesman and we drove over the next morning to close the deal. They made what is typically a day of dread in to a fun and quick process that had us in the new truck and out the door with a relatively quick turn around time (based on how very busy they were that day) and no unexpected or unpleasant "surprises" typically found at other dealerships. We researched for months and nobody beats their prices. Every dealership should be run like this one and offer the Up Front Pricing.