I had decided to buy a Hyundai Sonata based on the reviews from Consumer Reports and Edmunds.com and test driving several other models. I then signed up for Consumer Reports' "Build & Buy" service to get the lowest and most competitive price quotes from up to three dealers in my area.
Ourisman Hyundai of Bowie beat the other two dealerships by $250 and $550. When I went to test drive the Hyundai Sonata I had chosen at the Bowie dealership, I was not pressured to buy. Their Sales Consultant Chris Brown was polite, helpful, and very attentive. The exact car I wanted was ready to test drive, and Chris did not try to get me to test drive a more expensive trim model.
Once I had decided to purchase the car, I asked them for their best price (I had not told them about my research on Consumer Reports). Surprisingly they offered a price that beat the "Build & Buy" price by roughly $850 because of the December sale they were having on Sonatas. I doubt I could have found a lower price in the DC area.
When I bought the car, the dealership manager offered me several different extended warranties. I did not want any of these, and when I refused, there was no further discussion and no sales pressure.
The final price of my car to drive it off the lot, including all taxes and charges, was $21,230. I believe I got a great price and excellent customer service.