Purchased our second Subaru from Premier. Last time a 2011 Baja Sport, this time a 2018 Crosstrek Premium. We've always despised the new car purchase experience. Until Premier. Here the very well-trained sales folks don't sell cars - rather they help the customer but the car that they like, want, need. Sales associate Dmitry made the whole buying process smooth and easy. Business manager Rodney closed the deal with us quickly and easily - all paperwork ready to sign. He presented us with a recommendation for an extended warranty customized to our specific needs and applied NO PRESSURE when we decided not to buy it. Our new car came out of the service department spotless and Delivery Coordinator Paola gave a thorough explanation of the operation of the car and all the bells and whistles. Premier offers great customer service, great 'bedside manner', excellent product knowledge on everyone's part, all coupled with an excellent product.