After attending the Washington Auto Show and participating in the Land Rover driving experience, I received numerous calls from a salesman at the Alexandria Land Rover dealership. The weather was amenable today and I had some time, so I stopped by the dealership. I simply wanted to test drive the Discovery and Discovery Sport. I was assigned a salesman named Will (you Will remember my name—his words). After Will told me a few differences between the Discovery and the Discovery Sport, I asked if there was anything available to test drive. Will looked around and said that the cars were six minutes away. I said, “OK.” Will then said that the cars could be out of gas or won’t start, and that this was a money day, and that this is how he feeds his family. At that point I asked him for his card and I told him that I would contact him and set up an appointment to test drive. Will said that he didn’t have cards and that he shares contact information.
I was taken aback by Will’s comments. It was apparent that will did not want to take me on a test drive. As a customer, it is important to me that the sales person listens to my needs and provides excellent customer service. A customer isn’t a customer once, but a customer for life. I have owned eight cars in my life and on more than one occasion, multiple cars were purchased from the same salesperson. My experience today did not leave me feeling good about Land Rover. No one wants to be told they are a meal ticket. I recommend customer experience training for Will, if the dealer chooses to keep him in sales. If Will treats other customers with similar contempt, he is a liability the Land Rover Alexandria dealership.