"Incredible. Sterling and Paolo wonderful."
We looked at several options with Sterling. He was very informative and easy to work with. He was knowledgeable about the cars and honest, no games. He reviewed the finances carefully and gave us enough data to make the decision that was best for me. There were no surprises. The dealership gave us a good offer on my trade. Paulo knows her cars and was patient with me learning all the new bells and whistles I had not yet had in a car as mine was 6 years old (I am new to all the technology). And she made if fun, not anxiety producing.
End to end I am very happy with the entire experience. Thanks Sterling and Paola!
"Leased a Subaru"
- VIv Lynch
I decided to try a lease to replace an eleven year old SUV. The sales staff spent a lot of time explaining the cost of a lease, the other additional services that were available to me. Since the color of the car of the car wasn’t in their inventory, they located one nearby, installed a remote start in it and I was able to meet with sales team within a few days. Both Kevon, Rodney,and Andi spent a great of time with me and my husband to make sure that we were happy with the terms of our lease and the other services that we acquired there. It was a very painless process and by far the best that I had with a new car acquisition. I would highly recommend Premier Subaru!
"Great customer experience!"
- Kim D
My overall experience with Premier Subaru in Branford was fantastic from start to finish! I am a previous Subaru owner and traded in that car to purchase a 2018 Legacy and Premier was just as helpful as they were the first time. I had a particular monthly payment and Premier was able to deliver. My Salesman Sterling(Paul) was friendly and understanding of my needs. Rodney and David were miracle workers to get me to the monthly payment that I wanted. Paola was very helpful and knowledgeable with explaining my new car functions to me.
My experience at Premier Subaru in Branford was nothing short of wonderful! Everyone was down to earth, professional, and made me feel like they were doing what was best for me :). I was sent in by my mom, who leased her first subaru 3 years ago. Her experience was great and I wanted that for myself. Shopping for cars can be very stressful, but Nelson was great and Andi was very thorough while showing me my new car. Rodney was helpful and answered all of my financial and non-financial questions. Dave the manager didn’t let me leave the lot before thanking me for my business and welcoming me to the subaru club!
"First time leaser, great experience"
This is my first time ever leasing a car. I was nervous to start the process but was fully educated and enlightened by my experience here at Premier. Friendly kind and educated staff help me make a great decision on a beautiful car! Thank you Premier!
"Straight forward and diligent "
If you’re like me, you’re never sure how straight forward dealers are being with you. Whenever I go in looking for a car I expect we’re going to have some measure of haggling, but this is not the way Premier does business. They will give you their best price the first time and let you walk away if you don’t like it. They are straight forward and honest. I will be shopping from them from now on.
"Third car purchase from Premier"
We bought two previous Outbacks from Premier and had a good experience every time! The third time was a charm! Honest, friendly, and courteous staff made it easy and enjoyable yet again. We are very happy with the car and would enthusiatically recommend this dealership to all our friends.
"Great experience - much recommended!"
Knowledgeable and friendly staff. Nelson ran through all the features, answered my questions and dealt with my needs well. David worked with us to find a deal that was fit for my budget and Adam made sure everything went smoothly on the business end. Overall great service and would definitely go back!
"Comfortable and confident"
- SM Karoll
Purchasing a car at Premier Subaru was easier than ordering coffee at a Seattle based coffee shop.
Early on a Saturday morning my husband and I were greeted by Bob Alvine. The three of us had a lovely conversation. It was obvious how much pride this man takes in his staff and business -- something both my husband and I really admire and appreciate.
A short while later Margarita Martinez came over to meet us. She confirmed information I had shared through the Premier website before sending a product specialist over to meet us. I do not know if the sales team is vetted out on rotation or if our specialist was chosen specifically for us, but the match could not have been better.
Ted Astarita was incredibly kind and easy going. His product knowledge is extensive and I was presented with a great deal of information yet did not feel overwhelmed at any point during our visit.
I was interested in three 2017 Foresters that were on the lot. There was plenty to like about the first car I looked out. As I gathered information on the 2017 I realized I wanted to do a side by side comparison with a 2018 Forester in the same trim package. Ted brought my husband and I over to an '18 and went over some of the features that were not present on the '17. Both cars were great and really met all of the items on my wish list. Now it was time to crunch numbers.
Dollar for dollar and mile for mile, it made sense for me to go with the 2018 Forester. Three days later I went to pick up the car. Ted went over every inch of that vehicle with me to be certain I understood where and what all of the features were and how to activate them. It's a good thing he followed up with a phone call and email a day or two later. I forgot some of what he told me. There is a lot to take in. Ted is, by far, the most down to earth person I have ever purchased a vehicle from.
Shopping and purchasing a vehicle at Premier Subaru is what the new definition of car shopping should be. Everyone that walked by us said hello and smiled. Every member of the staff that I worked with was polite, friendly and professional. I am happy to say I purchased a new car from Premier and even happier to tell anyone who asks.
"Purchase of Certified Preowned Outback"
- Christopher D Leach
I had a wonderful experience working with our salesperson Sean Gadar. I knew what I wanted when I went in and Sean didn't waste my time with other options. He was helpful and efficient.
A note about the dealership: Be aware of the additional fees that are automatically added to your purchase. Things like VIN Etching, Nitrogen Tire Service, and Wheel Locks are optional and you do not have to pay for these. The dealer does disclose them to you but you have to request to have them removed. This method of adding items to increase profit is bordering on unethical. Consumers should be sold these items in person or they should be added to the sticker price of the car. This is a form of bate and switch.
The wheel locks ($75) were already on the vehicle and the General Sales Manager, David Taylor, told me that he was not going to take them off as it would cost them more then it was worth with labor and restocking fees. I understand the dealership has had issues in the past with wheel theft and the owner of the dealership requires locks to prevent this from happening. I feel that if that is the case, it should be worked into the sticker price and not a separate line item. David told me "that it is like side view mirrors, these are apart of the car and we would not take them off to lower the price." I didn't like this response as side view mirrors come when the car is manufactured and are worked into the sticker price of the car. Wheel locks were equipment added after the dealer received the trade-in and are listed as a sperate line item in Additional Fees.
Secondly, I negotiated a lower price over the phone with the salesperson. I was told they would lower the price by $500 but when I got to the dealership, it was only lowered by $400. It was their word against mine and they were not budging. This was a miscommunication somewhere between David's mouth and my ears. I do not fault anyone for this but it reinforces the fact that all offers should be made in writing so that there is no miscommunication.
In the end, I asked for either the locks fee to be removed or the asking price of the car to be lowered. David lowered the asking price by $100 and I was comfortable with that. $75 is not much money in the end but for me, it was about what is right and wrong.
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