Santiago Anaya
Santiago Anaya at Lake Ford
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Santiago Anaya

Sales Consultant

Lake Ford

4201 S 27th St
Milwaukee, WI 53221

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4.8
138 Reviews

I was born in Laredo, Texas and currently live in Oak Creek, Wisconsin. I have a full household and a beautiful wife. I consider myself an avid Packers and Brewers fan. I am a Harley Davidson enthusaist. I enjoy making organic soaps and candles. I also have 2 dogs -- One of which is a pitbull and he is the best companion! I have been with the Breger family for a decade. I have a very laid-back, no-pressure sales approach. I want to make sure my customers make the best decision and leave happy. I believe in building lasting relationships which has attributed to my longevity in the business.

Dealership Experience

16 yrs, 2 mos

Industry Experience

16 yrs, 2 mos

Specialties & Trainings

Ford CERTIFIED

4.8

138 Reviews

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138 Reviews of Santiago Anaya

February 03, 2024

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Employee Rating

From first phone call with our salesman, Santiago Anaya, to driving out of the lot with our new truck, the whole process was seamless. He was able to answer all of our questions and walked with us through e More

by Jason G
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes

October 02, 2023

Dealership Rating
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Santiago made buying my first car very easy and stress free! He explained everything very thoroughly and encouraged me to ask as many questions as I needed to ensure that I was going to be happy with my p More

by kenzie031803
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

July 26, 2023

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I brought my f150 in going on three weeks ago for an oil change. The oil change went good. I asked a question about my extended warranty and I still haven’t got an answer. More

by TONYLEITNER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Aug 14, 2023

Lake Ford responded

Thank you for taking the time to share your feedback about your recent visit. We appreciate your business and apologize for any inconvenience you've experienced regarding your extended warranty inquiry. We're glad to hear that your oil change was completed successfully. However, we understand that your question about the extended warranty has not been addressed in a timely manner, and for that, we sincerely apologize. Your concerns are important to us, and we're committed to resolving them as promptly as possible. A member of our team will be reaching out to you shortly to answer your question. We value your trust and appreciate your patience as we work to rectify this situation. Thank you for bringing this to our attention, and please do not hesitate to contact us if you have any further questions or require immediate assistance.

July 23, 2023

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Great dealership. Done two deals with them now and each time they’ve been great. Santiago and Matt are great people who will be willing to work with you. More

by Freddy
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Matthew Maneage

July 14, 2023

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Santiago and Ryan helped me find the perfect vehicle! So thankful for all of their hard work in finding my new Explorer and getting me a phenomenal value for my trade-in! More

by vchandre1
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Heine

July 12, 2023

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Santiago was great to work with; he explained the car history & answered our questions thoroughly. One thing that I thought was odd is that they did go on the test drive with us; I didn't mind it, but s More

by Khou Vue
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Ryan Heine , Daniel Garcia

Jul 31, 2023

Lake Ford responded

Thank you for taking the time to share your feedback with us. We sincerely appreciate your honest review, and we apologize for any inconveniences you experienced during your purchase experience with us. We're pleased to hear that Santiago provided excellent service, explaining the car's history and answering your questions thoroughly. We understand your concern about not test-driving the vehicle on your own, and we appreciate your understanding of our process. Rest assured, we will take your feedback into consideration as we constantly strive to improve our customer experience. We're glad to hear that your concerns were acknowledged and addressed by our team and that you found them courteous during your visit. However, we are sorry to hear about the issues you encountered during the financing part of your purchase. Providing clear and transparent information is essential to us, and we apologize for any oversight in this regard. We truly appreciate your trust and understand your disappointment in not receiving all the information you expected during the purchasing process. Your satisfaction is of the utmost importance to us, and we will use your comments to make necessary improvements and ensure a more transparent experience for our customers. If there's anything specific you would like to discuss or if you have any further questions or concerns, please feel free to reach out to us directly. We are committed to resolving any outstanding issues and restoring your trust in our dealership. Thank you again for sharing your feedback, and we hope to have the opportunity to regain your confidence in the future.

June 30, 2023

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Santiago Anaya was a tremendous help to us in the lease process. The switch from one vehicle to a new one was done with great care. Thank you! More

by tpeters2
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jessie Schumacher, Dan Baumann

June 05, 2023

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Employee Rating

He was very professional and informative for what I was there for it was a pleasure working with him More

by jesscurry89
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Crystal

April 06, 2023

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Employee Rating

You couldn't ask for a more thorough person. I asked a few questions before coming to look at vehicle and he not only ran out and looked at vehicle but also took photos and sent to me. Very eas More

by David Raue
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Daniel Garcia

March 19, 2023

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They’re always so nice, fast and affordable! There parking lot is safe so I feel comfortable leaving my truck there overnight for oil changes or worked on for other things. More

by amberski3321
Service Price Transparency
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Recommend Dealer
Yes
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