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What Others Say

I love Varsity Lincoln in Novi. Breana, thank you for calling today. I wouldn't take my car anyplace but Varsity in Novi. Everyone is so kind, nice, friendly and helpful. You, Erica, Amy, and Elizabeth. Jeff is amazing. He was so helpful when I was there to get my 2025 Corsair. We appreciated all the help from him. Wonderful personality, very knowledgeable in explaining everything about the car and he was a pleasure to converse with I wouldn't take my car any where else. I have a Lincoln dealer nearer to my home, but I won't go there. I don't mind the long drive with the great service I receive at Varsity Lincoln.. Thanks to all. Yvonne Ogar 5164 Breckenridge Dr. Ypsilanti, MI 48197

Great dealership Nolan was very knowledgeable and attentive.Answered all of my questions. I felt confident in his actions

I had the best experience at Varsity Collision Center! They were so nice and professional. Answered all my questions and were so fast with getting my car fixed and back to me! I recommend them highly! Just love Amy in the front!❤️

⭐⭐⭐⭐⭐ Exceptional Experience with Sam at Varsity Lincoln! ​I recently purchased a beautiful, low-mileage 2024 Lincoln Corsair from Varsity Lincoln, and I cannot say enough good things about my experience working with Sam. ​From the moment I walked into the dealership, Sam provided the gold standard of what car buying should be. His patience was incredible—he happily walked me through and let me test drive three different Corsairs until I found the absolute perfect one. There was none of the high-pressure sales tactics you typically dread; just honest, transparent, and accommodating guidance. ​He took the time to ensure the entire process was seamless from start to finish, making sure I felt completely confident before driving off the lot. If you are in the market for a new vehicle and want a premium, stress-free experience, do yourself a favor and ask for Sam at Varsity Lincoln. Love the new ride, and I will definitely be recommending him to family and friends!

The Body Shop staff was very helpful and efficient. My car was finished a week early.

We weren't planning on buying a car that day but couldn't pass up the deal. Walked in and bought a used Aviator within 30 minutes. Sam and Jere remembered us from prior years. They knew we were shoppers and this was not the first place we'd been in. I told Sam what we were looking for. He had the info up in a minute on his computer. We picked one out. He brought it up. It was beautiful. We took it for a drive. Nice!!! Jere greeted us when we got back. It had been 3? years since we'd bought our last one. He remembered us and remembered we were shoppers. He told Sam to bring the paperwork into his office. Inside of a few minutes, we received an offer that was better than anything we had seen on line or at the other dealers. We told him we'd take it. It was late in the day. They had the car ready the next morning. Closing went smoothly and we were off in a jiffy. Drove the car on errands today and love the look, ride and ambiance. Really pleased with the financing as well. You will make a mistake if you are looking for a Lincoln and don't just stop in and check with them. I suspect the sales staff are all professional, but I have to say, we like Sam. When we went to pick up the car, I was kicking myself for not having asked for a few free oil changes. I'd forgotten because I was so pleased with the offer. To my surprise, Jere greeted us again and immediately offered 3 free oil changes (tire rotation and wiper replacement) without me even saying a word. Nice folks! Good businessmen. They've been there a while and do a lot of business. And it's because they are good.