I’ve been a customer of BMW of Florence since 2015. My first purchase was a 2014 428i and then I purchased a 2020 540i. Excellent customer service. Thanks!!

We have purchased many vehicles from Kendrick Goodman, very exceptional. He is our go to.

I purchased a pre-paid maintenance agreement for my BMW vehicle with their Finance Manager (Jonathan Poston) on 8/8/22 for $2,450. At the time, I questioned the excessive price, but was essentially told that the price is set by BMW and that Jonathan had absolutely no room to bargain. I have since found out from multiple finance managers at other BMW dealers that this is simply not true! Now the agreement is soon coming to an end and I’ve only used approximately $500 of that $2,450 that I pre-paid, so I reached out prior to expiration by phone to Jonathan (he says he never received my original email despite it never being returned to me as undeliverable) to see if BMW of Florence would be willing to work with me in any way to simply extend the time period, so that I can potentially use at least more than $500 of the previously pre-paid $2,450. However, once again Jonathan said that he had no way at all of helping me and he instead passed me over to BMW of America. He confidently said they could do more to help me, so I followed his guidance and called BMW of America the same day and fully explained my situation to them. It was documented on the call and I was told that my issue would be escalated. Later that day, I received a call from BMW of America stating that they could not help me either and they were very surprised that the dealership even passed me on to them in the first place. They stated that the dealership would be able to work with me and were better suited to help me. I then relayed this back to Jonathan Poston, who again confirmed that he could do nothing either and went on to say that the $2,450 he charged me was actually less than the normal price of said coverage, but I thought he had no room to work with customers at all on prices of any BMW service plans or optional coverage? I then relayed my concerns to the General Manager (John Minshew) via phone call (left him a voicemail) and then a follow-up email immediately after. I did not hear from him, but instead Will Fryar, his sales manager by phone. Will had me explain all over again my issue, which I did, and then said he would look into it, ending the call. I did not hear back from him after a couple days, so I sent him an email today, which he very quickly replied to stating that he could do nothing for me. Why no return call letting me know this? Was he going to get back to me at all? I feel like the GM, John Minshew gave the task to Will to handle and then Will decided he couldn’t do anything to help, so he just thought it would be easier not to call or email me that he wasn’t going to do anything. Very disappointed in the overall situation and how it was handled by the top leadership of this business. I guess they see this as a cost of doing business, which is to have unhappy customers and to simply avoid unpleasant situations unless a customer continues making an effort to resolve something. They essentially don’t feel the need to properly communicate with customers that spend $2,450 or more at their establishment. They essentially misled me that the price of the agreement is set in stone by BMW and is non-negotiable, then when I asked for assistance, tried to pass me off to BMW of America, and in the end refuse to help in any way since BMW of America wouldn’t intervene and find a solution. I recommend that potential customers go elsewhere where they are willing to work with you for issues and where they value you enough to at least return phone calls and emails without you having to repeatedly make all of the effort. John Minshew and BMW of Florence got $2,450 from me and are just ready to move on now. On top of all of this, I am active duty military and most businesses bend over backwards to help customers serving their country, so this just adds to the insult. Bottom line, if I didn’t reach out today to ask what they decided, I likely was never going to hear from BMW of Florence ever again.

My 7 yr old BMW suddenly developed serious brake problems: terrible grating noise every time I applied the brakes. I called the local BMW dealership (2199 David McLeod Blvd) who had serviced my car several times before, indicating that my car was not safely driveable, and was told they could not schedule me for an appointment for another SIX DAYS! Just think about that: the flagship dealership for a premium car brand is not able to even look at a car of their brand that has a serious problem rendering it undriveable (we're not talking about regular maintenance) for SIX days. I love my Beamer, but will not deal with these people again. Went to Woodales instead. Highly recommend.

This dealership needs a zero rating. I have never been treated with such disrespect ever. Bought a 2020 BMW last Thursday. I bought it from internet sales person, Daniel. I purchased it on the assurance that the small imperfections in the paint would be taken care of. I was scheduled to bring it in today 6-7-2022 to have taken care of. They sloppily painted over one spot on hood, which took 10 minutes. When I asked about all the other areas, Daniel told me I should have bought a new car. I guess the $43,000 isn’t good enough for BMW. I’m evidently not deserving of good service. I paid cash, no financing, so…

The whole team there needs to be replaced. No kind of respect. Complete imbeciles. Totally incompetent!! I highly do not recommend!!