Highly recommend if you are looking for a new Ford. Friendliest (genuine) service and go the extra mile to appreciate the opportunity of your purchase. We will be returning for our next vehicle and would refer them to anyone in the market! Can't say enough good about our transaction and experience at Firmin.

I highly recommend William Hill at Firmin Ford for next vehicle purchase.Recently bought a 2022 Bronco and could not have asked for a better experience shopping for a vehicle They answered any questions I had from the time I test drove till the purchase 2 days later I am very happy and it was exactly what I was looking for Thanks to everyone at Firmin Ford in Laurens SC Cindy

We recently purchased a 2024 Ranger Truck from Firm Ford and all aspects of the transaction were superb!!!!! The price and financial process was fair, easy to understand and very efficient. All of the paperwork and process by Meg was organized and easy to follow. We were provided with a short training session by Dustin that included all the types of things we needed to know AND he was able to answer all of our questions off the top of his head. On the day of delivery to us, the vehicle was clean and prominently displayed upon our arrival and we were greeted by owner Jim Firmin who introduced us to his staff that would complete the transaction. Finally, the dealership was spotless and up to date. Often these type businesses are less than pristine or the building and furnishings are worn and tired. Everything was up to date, comfortable and inviting. A big thanks to all for making our experience so pleasurable. For folks looking for the best experience, we highly recommend Firmin Ford!

Highly recommend Firmin Ford, and Meg and Reagan from the sales team. Reagan started the process with me in finding the perfect Platinum F150 that I wanted and worked numbers on it. Meg took us on the test drive, showed us all of the buttons, features, etc on the truck, and knew the answers to all of our questions. Meg also helped me brainstorm and stuck by me to help get a specific pin number I needed from my work for the purchase. Both ladies were extremely polite, helpful, and obviously in the right profession with their knowledge. 10/10 recommend talking to either one at Firmin for any Ford needs. We will for sure be back!

everyone at Firmin Ford is great and has been so good to me. i have bought 3 cars from William there and have all my service done there as well and i live in spartanburg. I would highly recomend William and this dealership Dana Lee

I had been looking for a week for a good used car. Jaselyn was always in touch with what was available in my price range. When I was ready to buy she and Steve Lynch the salesman came to pick me up. Excellent customer service. I highly recommend Firmin Ford.