Bill McBride Subaru

5105 U.S. Ave

Plattsburgh, NY 12901

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What Others Say

Everyone here is so kind, courteous, and helpful in whatever you need. Whether you are buying a vehicle or getting one serviced--they are great!!

I have never seen such a dealership that lies to their customers with a smile. I would never return to this place to buy or for service.

We have never looked at Subarus before and we found out what we've been missing. Thank you to Kara for listening and delivering.LOVE.

We we're happy from sales to the manager and even the financing. The customer service there is beyond the level of the area. The experience there made us feel like we were back in California. I can't wait to see how the service department is.

Kara was a pleasure to work with. She was very attentive and listened to our needs, and delivered on everything we talked about. Sent my Mom back to her and she is currently keeping an eye out for a deal for our daughter.

Driving home from McBride Subaru yesterday, I was reflecting on the word "quality." (I own a 2005 Forester. I love this car. I've owned 4 Subarus. Amazing cars! I had taken my Forester to McBride for a comprehensive service at 100,000 miles.) "Quality." Robert Pirsig's classic, "Zen and the Art of Motorcycle Maintenance" (1974), came to mind. For Pirsig, "quality" is not a slogan, not an advertising gimmick, not a trivial thing; for Pirsig it is a force, a need even, deeply embedded in the human psyche. Pirsig's book is nothing less than a philosophy of Quality. I should explain that I'm 69. A retired Rutgers professor of history. I publish books on language and how it's been hijacked by hype. When I walk into a car dealership I brace myself for being swindled by smiling, genial staff making a pretense of "quality." This didn't happen. McBride Subaru, I discovered, is the real deal: Quality. Pirsig would approve. Jessica Tetreault, Casey Colburn, Kara Kipp, and my service technician, Rob: Quality! Not fake. Not hype. Not BS. The building and its design and amenities are, themselves, quality. (Visit the restrooms, for instance. Notice the ingenious layout of the building.) Even the quality of snacks provided for customers. My visit started with a conversation with Service Manager Casey Colburn the week before, where he advised me on how to translate my vague goals—"Go over everything, because all it's had in the last 60,000 miles are oil changes and a brake job"—into specific tasks for the technician. We made an appointment for the following Wednesday. In the days prior to my bringing in the car, Casey and I texted re. further details. When I arrived at the dealership at 7:45 am yesterday, Service Advisor Jessica Tetreault had my service worksheet already printed out. She reviewed it with me, line by line, and I signed off. These people do it right: They use a computer to write down, in layman's language, what, precisely, you want done, and they also spell out what this means for the technician doing the work. This means, for one thing, that you know that the mechanic knows exactly what you want. No communication gaps! While my car was being worked on, Jessica or Casey (Service Manager) would come out to the waiting area (lovely area!) and update me or note an unforeseen problem and ask how I wished to proceed. (I always responded: "Please fix it!" or "Please replace it!"). The car was ready much sooner than I anticipated—by golly they even washed it for me—and the finale was reviewing with Audrey Reynolds (another service advisor) what had been done—line-by-line, dollar-by-dollar. No surprises. The bill was not small. But, I didn't want a small bill. Fast Eddy gives you small bills and non-quality work. I didn't want Fast Eddy. I wanted genuine Subaru parts (e.g., I had them strip off after-market brake pads which were causing a problem), and I wanted a highly trained technician who was being paid a livable wage. (McBride, I'm happy to report, is no sweat shop.) In short, I wanted Quality. "The Quality is the track that directs the train" (Robert Pirsig). This train, named McBride Subaru, runs on that track! Calvin Luther Martin, PhD