
Tom Krell
Internet / Leasing Manager
Bozard Ford Lincoln
540 Outlet Mall Blvd
St. Augustine, FL 32084
Tom was born in Frankfurt, Germany. He moved to the U S in 1977 and has lived in the greater Jacksonville area since 1993. Tom and his wife Kathy, enjoy spending their time off experiencing all St Augustine has to offer. Tom has been in the automotive business for 30 years and is a great addition to our team.
Read moreDealership Experience
15 yrs
Industry Experience
31 yrs, 2 mos
Specialties & Trainings
Single Point of Contact 2023-
Salesman of the Year 2013
Lincoln Operations Manager 2014-2017
Leasing Manager 2018-
Internet Sales Manager 2018-
Lincoln Specialist 2014-
Languages Spoken
English
German
409 Reviews of Tom Krell
January 27, 2012
Excellent customer service! Made buying our car easy.I would recommend anyone to go there. We will definitely return when we are ready to trade again. would recommend anyone to go there. We will definitely return when we are ready to trade again. More
Other Employees Tagged: Thomas Krell
January 04, 2012
Tom and Jeff both assisted in my finding the right vehicle. I had a couple of models in mind and they showed me all the features of the vehicles so I could make my decision and when the right color c vehicle. I had a couple of models in mind and they showed me all the features of the vehicles so I could make my decision and when the right color combinations were not available they were able to find one locally that met my criteria. I didn't get the name of the finance manager but he was thorough and expediant in handling the paperwork which was appreciated. Tom gave me a good intro lesson to the technology and offered future assistance which I may need. One of the reasons I went to Bozard, was my past experience with both Ford and Bozard, especially in the service area and would not hesitate to recommend them to others. Thanks. More
Other Employees Tagged: Jeff King , Tom Krell and Jeff King
November 26, 2011
My experience with Bozard Ford was very good. I only had a brief exposure, but the showroom was very nice, all the staff were nice and the business manager was very efficicent and flexible to my needs. Ple a brief exposure, but the showroom was very nice, all the staff were nice and the business manager was very efficicent and flexible to my needs. Please note that I went to Bozard Ford because of Tom Krell, who is basically becoming my go to Sales Guy. This is the third car I have bought from Tom (Lotus, used BMS 328i, and used BMW645ci). I searched out Tom after he left World Imports, because he listens, knows my likes and my families needs (which vary from my likes, of course). I will buy again from Bozard Ford, predominantly, because I will buy again from Tom. More
Other Employees Tagged: Thomas Krell
November 23, 2011
A breath of fresh air! I purchased a new F350 Dually from Tom Krell and it was all done over the internet, I drove over 2 hours from Orlando for this purchase. These guys are friendly and and very helpf from Tom Krell and it was all done over the internet, I drove over 2 hours from Orlando for this purchase. These guys are friendly and and very helpful anD very sincere. No surprises and no add ons. They did what they said they would do and that today is an exception. I have purchased a new Ford truck on average every 4 years since 1985 and this was one of the best experiences I have had. As a bussiness owner myself I can say they do bussiness right! In addition I am a very discriminating consumer and customer service is a pet peave of mine and these guys get it, do it and I would reccomend them to anyone desiring a true, easy, fair and freindley purchase experience. My profession is automotive related and in the late 80's early 90's I was the technical advisor and chairperson of the Ford Consumer Advisory Board (FCAB) here in Florida, and I can say these guys really live up to what Ford strives in it's dealership experience. Everything from the pricing, trade in and taxes etc. was provided to me up front and prior to me arriving at the Dealership. What a time savings! When I arrived all was ready and Mike Hanley the finance director was awesome as well. Mike understands finance and how best to structure a loan for bussiness customers. He was very knowlegeable about the product and the warranty. He took time to explain several extended warranty offers and other protection packages but was not overbearing or obnoxious. A real fair experience. Mike's only fault is that he is a GATOR fan. Go WAR EAGLES! IF YOU ARE LOOKING FOR A GOOD DEAL AND A TRUE OLD FASHION HONEST PURCHASE EXPERIENCE, YOU WOULD BE FOOLISH TO GO ANYWHERE ELSE! AWESOME! THANKS GUYS! More
Other Employees Tagged: Tom Krell and Mike Hanley
November 21, 2011
My recent purchase experience with Bozard Ford was absolutely amazing! It is refreshing to work with a dealership that is forthright and honest during price negotiations. Tom Krell is a professional, absolutely amazing! It is refreshing to work with a dealership that is forthright and honest during price negotiations. Tom Krell is a professional, friendly and knowledgeable salesman. I contacted Tom via the internet for a price on a 2011 Expedition, his prompt response, honesty, and friendly demeanor was very much appreciated. Upon arriving at the dealership I was greeted by Tom with the expedition waiting by the door for my inspection and test drive. True to his word all pricing was exactly what was presented to me on the phone and internet. We quickly negotiated a fair value for my trade and closed the deal. AJ Miller, financing, did a great job explaining the available warranties and maintenance programs. AJ was instrumental in finding an interest rate lower than my Credit Union’s rate. I appreciate Tom’s and AJ’s professional, personable and caring attitudes.We were well past closing time and they never tried to hurry me through the process, their concern was to ensure I understood everything and was happy. I most highly recommend Bozard Ford to anyone who values customer service and honesty. More
Other Employees Tagged: A J Miller, Tom Krell/AJ Miller
November 20, 2011
Tom Krell was highly professional and made the car-buying experience fair, pleasurable and efficient. SInce I was returning from out or town, I did not have my checkbook, and Tom offered to follow me home i experience fair, pleasurable and efficient. SInce I was returning from out or town, I did not have my checkbook, and Tom offered to follow me home in my new (slightly used) Ford Flex, even late on a friday afternoon. I was impressed with Bozard as this was my first purchase from you. I look forward to see if the service dept can match this level of customer service. Ken McCormick More
Other Employees Tagged: Tom Krell
November 16, 2011
Thomas did a wonderful job with helping me. He wasn't pushy whatsoever, and had considered everything I had told him that I was looking for in purchasing a truck. He was very knowledgeable and honest. It pushy whatsoever, and had considered everything I had told him that I was looking for in purchasing a truck. He was very knowledgeable and honest. It was nothing like my past unsatisfying experience with Toyota. I very much appreciate his understanding, help, and time, along with Johns and AJ Millers as well. I am enjoying my vehicle and am very satisfied with it. Thank you! More
Other Employees Tagged: A J Miller, John Moon, John ,AJ Miller
October 27, 2011
Tom is the very best!! I could not have asked for a more personable salesman to help us purchase our new truck! We are very pleased with our new vehicle and would not recommend anyone but Bozard and Tom Kre personable salesman to help us purchase our new truck! We are very pleased with our new vehicle and would not recommend anyone but Bozard and Tom Krell! More
Other Employees Tagged: Thomas Krell
October 16, 2011
I have bought several cars in my life and dealt with many sales people in many cities. In my experience, Tom was professional, friendly, knowledgable, and listen to what my concerns were. His demeanor help t sales people in many cities. In my experience, Tom was professional, friendly, knowledgable, and listen to what my concerns were. His demeanor help the sale go through because he wasn't "pushy." More
Other Employees Tagged: Tom
October 11, 2011
I normally don't take the time to fill out reviews because honestly most of the time the merchants wouldn't want my review. My mother always said (as do I) "if you don't have anything nice to say, the because honestly most of the time the merchants wouldn't want my review. My mother always said (as do I) "if you don't have anything nice to say, then don't say anything at all!" I'm taking the time to write this one because I feel that Tom Krell was an all around great salesperson. Tom was a no pressure type of salesman (which is impossible to find these days) but I think is extremely important. It shows how much he believes in the cars that he's selling and doesn't need to pressure people into buying them which leads to buyer's remorse which leads to a bad taste left in your mouth. He was friendly and professional and addressed every question I had quickly and adequately. I felt the whole dealership had a team mentality and everyone tries to help the customer. I want to add also that I am not the easiest type of customer to deal with, I am extremely meticulous and yet I would recommend Tom and Bozard. More
Other Employees Tagged: Tom Krell