Morrie's Sparta Ford

615 S Black River St

Sparta, WI 54656

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What Others Say

Attn:General Manager, Paul Halbur I was at your dealership this morning and met with Layne Sasse regarding a couple of questions we had with our recent purchase. AS ALWAYS Lane was very interested and helpful with answering our questions. I find Layne highly knowledgable, enthusiastic, and well informed on vehicles. Further, Lane provided us with excellent information and superior customer service throughout the entire purchase process this past week. Your entire sales staff was very knowledgeable and pleasant to work with also. Thanks to everyone involved for a fantastic and memorable transaction. Respectively, Jan P. & Yolanda M. Rousey Black River Falls

Austin was awesome! Would deal with again! Austin went above and beyond to make us comfortable with our purchase.

We contacted Sparta ford asking about a 2014 Ford Escape and we’re put in contact with Austin and he was awesome to work with right through the buying process. He was willing to work with through the whole thing. We drove 4.5 hours to purchase that particular vehicle!

I found what I was looking for. Jim was very helpful. Price was about I expected. I would have liked more for my trade but that did not happen.

I’ve purchased a number of vehicles from the Brenengen Ford dealership in Sparta. They’ve always been great in all aspects of the process.

Neil was helpful and attentive to our needs in a farm pickup. We arrived from Decorah, Iowa in the morning and he had the pickup that we had looked at on the Sunday afternoon before ready and waiting for us. After visiting for awhile at his desk, he handed us the keys and my wife and I took a test drive. Upon our return, he went through the dash technology and more information about the truck in general. Neil was friendly, informative, and not pushy. We drove the truck home having had a good first experience at Brenengen Ford.