Serra Honda

Serra Honda
1813 Ensley Ave
Birmingham, Alabama 35218
(205) 491-8484

Manufacturer: Honda

Most Reviewed Employees
James Otieno James Otieno
Salesperson
Lajuana Roden Lajuana Roden
Internet Sales Manager
Willie Holley Willie Holley
Salesperson
Josh Browning Josh Browning
New Car Sales Manager
Jackie Landers Jackie Landers
Facilitator
Rickey Alexander Rickey Alexander
Salesperson
Patrick McDonald Patrick McDonald
General Sales Manager
Jodi Hampton Jodi Hampton
Internet Sales Manager
Chris Bishop Chris Bishop
Used Car Sales Manager
Bonita Mcdaniel Bonita Mcdaniel
Salesperson
Need a New Car?

Dealership Amenities
After Hours Drop-Off
Cable TV
Children's Play Room
Customer Lounge Area
Drive-In Service
Express Service
Free Coffee
Free WiFi
Shuttle Service
Television
Vending Machines

Hours of Operation
Sales/Showroom

Monday: 8:30 AM - 8:00 PM

Tuesday: 8:30 AM - 8:00 PM

Wednesday: 8:30 AM - 8:00 PM

Thursday: 8:30 AM - 8:00 PM

Friday: 8:30 AM - 8:00 PM

Saturday: 8:30 AM - 7:00 PM

Sunday: Closed

Twenty-Four Month Rating: 4.8/5
29 Reviews
Serra Honda

Overall Score: 5 Star Rating4.8



About Serra Honda
Certified: Serra Honda
This dealership is a DealerRater Certified Dealer and is committed to providing quality customer service.

As a Certified Dealer, Serra Honda has the opportunity to contact reviewers that had unsatisfactory experiences at their dealership. Contact may be made privately, without giving out anyone's email address, through the DealerRater Message Panel with the goal to resolve any issues the reviewer experienced. Reviews will automatically post after the two week reconciliation period has ended.


This dealership is available to supply quotes for new vehicle inquiries.

About Serra Honda
Serra Honda is an Alabama Honda dealer serving the Metro-Birmingham area with New, Certified, and Pre-Owned Honda Sales, Service, and Parts. The employees of Serra Honda pride themselves on providing Outstanding Customer Service, before, during and after the sale!


LEHH
5/2/2012 1:34:04 PM

Overall Score: 5 Star Rating   4.8  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Josh Browning, James Otieno

My Review of Serra Honda:
My overall experience with the Serra Honda team was outstanding. James and Josh are fair and honest and worked to meet my wishes for a new car. My phone calls were always answered by one of these gentlemen, and my questions were as well.
I would recommend Serra Honda.

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medretrod
3/15/2012 11:05:26 PM

Overall Score: 4 Star Rating   4.5  

Reason for Visit: Service

I recommend this dealer: No

Employee(s) Dealt With: Willie Holley, Jackie Landers

My Review of Serra Honda:
I was told my Mr. Holley to contact him about getting my second key (car was bought with only one key) and I was rudely told that "I have two keys at least" (the valet and one programmed key). I stopped attempting to contact them about getting the key that was not mines and have decided that in order to get another key I have to pay the $100.00 for the key. I was okay with dealing with the salesman but was told by Mr. Holley to contact him about it, if he didn't want to be bothered he should have never offered his service or assistance. Even though I did care too much for the after sale service from Mr. Holley I will still made referrals to Honda but will be sure to tell them not to do business with Mr. Holley.

Overall, I am still happy with my service received....

The above situation was taken care of immediately after posting of this review. I received a phone call from Jackie Landers who assured me that I would be given a second key and that it would be at no cost to me. Due to the treatment that I had previously I was hesitant to even continue to deal with it however I took her up on her offer to come into the dealership on that date and get it taken care of. When I arrived I was greeted by Candace who was very polite, as I was waiting Ms. Landers came out to meet me and again apologized for the above treatment and to assure me that things would be taken care of. Thanks to Ms. Landers, Candace, and Chris Biship for helping to making what I thought was going to end as a bad experience...a really good one. (customer service after the sale :-)!!!!!

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medretrod
3/13/2012 4:36:16 PM

Overall Score: 4 Star Rating   4.2  

Reason for Visit: Sales (Used)

I recommend this dealer: Yes

Employee(s) Dealt With: Mr. Chisolm

My Review of Serra Honda:
I was in need of a vehicle really really bad by the time I visited Serra Honda. I figured a Honda would be out of my budget range so I didn't want to get myself disappointed.

I made a visit to this dealership the first time just wanting to check if a Honda Accord could fit into my budget. I've always wanted a Honda Accord but I was looking for something I could afford vs. what I really wanted. I had already almost committed to the purchase of another vehicle but wanted to check. I met with Mr. Chisolm on that first day and was very pleased with the service received from him. It was a no pressure experience, which was a really big surprise considering I had been feeling car pressure throughout the car buying process I was in. I left on that date with only a card from the salesman. I received a call from Mr. Chisolm the next day telling me about a vehicle that was just brought into the dealership that would be a good price for me. Of course I had my doubts about it, I went ahead and went by and checked out this car (I had already made up my mind that I was not going to like the car because I was not going to be able to afford it). I told them my numbers and with my trade was able to get exactly what I wanted for what I could afford.

Once I test drove the car I really wanted it but I just knew that it was not going to fit my budget at all so I made sure not to get to attached. Well I left the dealership on that evening with the car that I have always wanted to have ..... a Honda Accord (even got a few bells and whistles). My experience was really good throughout the purchasing process.

The only thing that I did no like about my experience with Serra is that I was only able to get one programmed key and the valet key because the key was with one of the managers wife. I am now having to purchase another programmed key for my vehicle so that I can keep the additional key with my parents (so that I can get in the car when I lose my key or lock myself out). Even with this I was happy with my experience with Serra Honda especially the salesman Mr. Chisolm.

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DBW0129@gmail.com
2/24/2012 10:34:21 PM

Overall Score: 3 Star Rating   3.2  

Reason for Visit: Sales (Used)

I recommend this dealer: No

Employee(s) Dealt With: LaJuana Roden, John Willis

My Review of Serra Honda:
We found a certified used Honda at this dealership, and agreed on a price with Lajuana prior to making the trip from Huntsville. Her level of service was great, and everything was as she had described. There was a minor scratch on one of the doors, and they were repairing it as we arrived. The car had not been detailed due to this delay from repair work, but allowed us to see that the previous owners had taken good care of the vehicle.

One concern we had was that of the Certified Honda status. The window sticker was checked with WARRANTY, but inside we were immediately asked to sign a paper stating that the car was being sold with NO WARRANTY - AS IS. We were recorded with CCTV in the business department and were treated unprofessionally by John Willis, Finance Manager. He was intolerant of our questions, and generally acted as if we were an inconvenience to him.

After walking out and being pursued by the Assistant Manager, who guided us through the Certified Honda process, we purchased the car.

We were told that John Willis had been at odds with customers (and sales people) before, and suggested that he be counseled on professionalism.


Overall, we were satisfied with the car, but probably won't be back.

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lnichols4
8/25/2011 3:15:36 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Lajuana Roden

My Review of Serra Honda:
This is the 3rd car I've purchased from them. The sales rep was very nice, & helpful and she had me in and out in a short amount of time.

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Response from: rlowman
Added: 8/26/2011 2:15:35 PM
Thank you for writing us this review. At Serra Honda we strive to make buying a vehicle easy and stress-free and we are thrilled you experienced this during your visit! Please do not hesitate to contact us if you need anything in the future.

Also, be sure to visit us on Facebook and Twitter to see our most recent news and special offers!

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

TINALAYNE1
8/25/2011 2:00:12 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: LAJUANA RODEN

My Review of Serra Honda:
Lajuana was very easy to talk to and made our car buying experience a very good one. She explained everything that we had questions about and was very knowledgeable...great dealership!

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Response from: rlowman
Added: 8/26/2011 2:14:55 PM
Thank you for writing us a review. We are thrilled to hear Lajuana was able to make your car buying experience a great one! At Serra Honda we strive to provide our customers with excellent customer service and it is encouraging to hear we are meeting our goal. Please let us know if you need anything in the future.

Also, be sure to visit us on Facebook and Twitter to see our most recent news and special offers!

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

AngieDHarris
8/20/2011 9:50:52 AM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Service

I recommend this dealer: Yes

Employee(s) Dealt With: James Otiena

My Review of Serra Honda:
I was a long loyal customer at Neil Bonnett Honda for 20 years. I had one salesman for those years and thought I would never experience that type of service again after they sold to Serra. I purchased my first Honda from Serra in 2008. It was an ok experience. But this experience in 2011 was much like my long time experience of 20 years. I felt like my Sales person was all about meeting my needs. I was there getting my beautiful Honda Fit serviced...a car that I loved, but it was not my "Dream" car. Jayson, the financial manager struck a conversation with me and it was as if we were instant friends. After convincing me to just "drive" my dream car he connected me with James my salesman. They made me believe that owning my "dream" car was possible. There was no pressure. They assured me that after I drove it, if I didn't want to talk about it, there would be no pressure. They stuck to their word...of course, I wanted to talk about it because I fell in love with the Crosstour. I have driven a Honda for 23 years. Once I bought my first civic, I have never driven anything else but a Honda(civics, accords, CRVs, and the FIT). When I first saw the Crosstour 3 years ago, I didn't think I would ever be able to drive one. Well, they made it happen. I left Serra Honda a very happy and very satisfied customer. James has kept in contact with me to make sure I am still happy. He really made the deal go through because I didn't feel judged by the "mess in my car".. He assured me that it was no big deal and definitely not a problem. He took the time to sit with me in the car and answer any questions that I had. No question was too dumb or too simple. He made sure the detailing on my car was up to par and even took it back when I wasn't completely satisfied. I have since called him because I found some spots on my leather and he told me to just bring it back and if he had to handle it himself he would...Thank you James and thank you Jayson for having that initial conversation with me.

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Response from: rlowman
Added: 8/22/2011 12:29:22 PM
Angie, thank you for taking the time to write such a wonderful review on Serra Honda. Customer service is our number one priority and it is encouraging to know that your experience at Serra Honda was a good one. James and Jayson will be pleased to know that their hard work has not gone unnoticed. Please stop by if there is anything more we can do for you and we look forward to seeing you in the future.

Also, be sure to visit us on Facebook and Twitter to see our most recent news and special offers!

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

jtech3
8/18/2011 2:37:16 PM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: James Otieno

My Review of Serra Honda:
I would recommend this dealership because of the professionalism and friendliness of the sales staff. Simply, no pressure during sales process. The knowledge of the vehicle bein sold was impressive.

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Response from: rlowman
Added: 8/19/2011 1:32:44 PM
Thank you for taking the time to share your experience with our dealership. At Serra Honda we strive to provide our customers with excellent customer service and we are thrilled to hear you experienced this during your visit. Please do not hesitate to contact us if you have any questions or need anything in the future.

Also, visit us on Facebook and Twitter to see our most recent news and special offers!

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

TRJR
8/2/2011 5:11:03 PM

Overall Score: 5 Star Rating   4.8  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: James Otieno

My Review of Serra Honda:
Very Friendly and helpful in helping us make a decision on what car we wanted. Would recommend to friends and family. We our very happy about our purchases from Serra.

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Response from: rlowman
Added: 8/22/2011 12:37:46 PM
Thank you for taking the time to write a review on Serra Honda. Customer service is extremely important to us and we love hearing from our loyal customers. I am pleased to hear your experience was a good one and we look forward to seeing you in the future. Be sure to visit us on Facebook and Twitter for exclusive special offers!

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

teelc
8/1/2011 11:27:24 AM

Overall Score: 5 Star Rating   5.0  

Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Lajuana Roden

My Review of Serra Honda:
Lajuana was great to work with. She had everything ready for us so we did not have to wait. She was also very knowledgeable of the pilot we were purchasing. Would definitely recommend!

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Response from: rlowman
Added: 8/22/2011 12:43:08 PM
Thank you very much for sharing your experience with all of us here at Serra Honda. It's great to hear that your experience at our dealership was a good one and we appreciate your continued loyalty. I will pass your kind words on to Lajuana and we look forward to seeing you next time you stop by! Hope you're enjoying your Pilot. Also, be sure to check us out on Twitter and Facebook as we have exclusive specials for our followers.

Regards,
Jackie Landers
Customer Relations
205.949.5457
serrahonda_jackie@yahoo.com

Facebook: http://on.fb.me/oOsOZQ
Twitter: http://bit.ly/pNdShu

Reviews 11-20 >>