Amine was very knowledgeable, courteous and kind. Made us feel at home and was very professional in his demeanor and communication. Boch is probably lucky to have him as the face of the company in these transactions. The building is clean and plenty of comfy services for customers, etc.
Now to the critical: The dynamic between salesman and finance department in this business is inherently unfavorable to the customer. If you negotiate a price with the salesman and then walk into the finance office and they present you with an array of printed paperwork and a bottom-line price that's higher than what you expected, then this is a problem. Its especially frustrating when you've already spent considerable time in the place to begin with and all you want to do is leave with a car so you can get to work the next day. Certainly a good warrantee and GAP insurance are things that all buyers should consider but that cost should be out in the open from the very start of the negotiation and not be something that gets snuck in at the last minute as a line item in the final financing agreement -IF you happen to notice it. In our case, Amine included the fees and taxes in our negotiations for the car but the cost of those other things came as a bit of a surprise afterwards.
This is unfortunately the nature of the business and if you go buy a car and you're on a budget, you should just know this in advance. Problem is that many people don't buy cars often enough to know better. For an operation that's been in business as long as Boch and with such a public presence and advertising buzz, you'd think that they'd find a way to leave customers feeling a little better about the transaction when they walk out the door. As I said, the warantee and GAP insurance are things that most people want and its a nice luxury that the dealership offers so that the unprepared consumer doesn't need to go out and find them for ourselves -even if we may pay for this convenience. IMHO, Boch should educate the salespeople about these add-on's and require them to disclose all of that up-front so you don't surprise anyone with the bottom line when its FINALLY time to sign and seal the deal with our hard-earned $$$. I'm satisfied with the experience 99.9% but that very last impression is hard to get over.