I have been in the market for a new car for sometime now, not because I want one, I love my current car, I'm just afraid she's on her last leg and I'd like to purchase a new one before she full on croaks. Not needing a new car immediately has given me the luxury of taking my time and shopping around. I've had my eye on a new Ford Focus hatchback and did my research on features, pricing, etc. Covered all the bases. I found the perfect model on the Covert Ford website which listed the selling price as $17,777. The price was great, and I, not having purchased a new vehicle in some time, assumed I had just lucked out and stumbled upon a sale. I visited the dealership today and worked with Manny, who was polite and helpful. I have no issues with him. However, I did confirm the selling price several times and brought in a print out from the website clearly showing the listed price. I test drove the car, provided evidence of pre-approved financing, and we agreed on a price and monthly payments. They took my current car for appraisal and I signed an agreement stating I would purchase the new car today based on an anticipated appraisal estimate. This paper also listed the selling price of the new car as $17777. But then Manny came back and told me that the Internet Manager had "fixed" the price online. He had also scratched out the agreed upon price he wrote on the appraisal agreement and listed another. Apparently, the previous Internet Manager made a lot of mistakes and the price would actually be $3000 more than originally listed. They refused to honor the price that was listed when I came in. Yes, they literally raised the price $3000 two hours into the buying process. I understand mistakes happen. However, if you make the mistake, you take the loss. Period. This felt like a bait and switch, and was, frankly, insulting. Could I have looked at another model with a lower price? Sure. Could I have just agreed to the higher price? Sure. But this experience left such a bad taste in my mouth, I couldn't bring myself to buy any car at Covert Ford, ever. Incompetence is not something I can get over in a situation where I'm about to sign a contract and spend thousands of dollars. Listing one price and then demanding another, crying, "Whoops! Our bad!" is beyond incompetence. It is unethical, it is deceitful, and it is devious. Shame on you, Covert Ford. And to anyone considering buying a car there, please do your research, get them to confirm, confirm, confirm and don't fall for the same false advertising crap I did. You may just lose two hours of your life and end up with a strong desire to just take the xxxx bus, rather than deal with shady car dealerships and their "mistakes." I suppose I should have known better than to hope for an honest, competent, or even ethical, car dealership. But hey, that's MY mistake.