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Edd Rogers Valley Ford

Sparta, TN

4.8
170 Reviews
Welcome to Edd Rogers Valley Ford in Sparta, TN Valley Ford, Inc. has been family-owned and -operated since the day we started doing business. In fact, our current general manager is a member of the third generation of the Rogers family. Family is at the center of everything we do and when you shop with us, you're going to be treated exactly the way we would treat our own family members if they were to walk through the front doors. We want to make sure you're happy with your new vehicle and that starts with making sure you love every step of the buying process.
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111 Auto Lane

Sparta, TN

38583

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Showing 170 reviews

November 01, 2025

A great experience with everything. All the employees were knowable in their roles. I would go back again. More

by timmyhickman00
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Rogers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Potter
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Teague
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 29, 2025

Mark was a pleasure to purchase a vehicle from. Mark is professional, knowledgeable regarding the complete Ford lineup and options. Mark made the buying experience enjoyable. This is not your typ More

by Tom
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Rogers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Shirk
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 29, 2025

My experience at Sparta Ford especially my involvement with Rhonda has always been very pleasant and informative. They answer my questions and are very helpful! More

by CUTTERBILLIE
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rhonda Goebel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Stephanie was very helpful and friendly as well!
October 28, 2025

This place is a joke. I bought an 80000 new king ranch. It came with a nice scratch into the metal in the door. Salesman swore they’d fix it, and they will as long as I al More

by SALES
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Shane Rogers
1.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Potter
2.0
This rating includes all reviews, with more weight given to recent reviews.
Rhonda Goebel
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Teague
2.0
This rating includes all reviews, with more weight given to recent reviews.
October 24, 2025

Very nice people, did us right. Dealt like Abraham. Honest and likeable. Would go back More

by MILSTEADNURSERY
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Rogers
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Teague
4.0
This rating includes all reviews, with more weight given to recent reviews.
October 22, 2025

Service department got me an appointment really quick. All the staff were awesome and kind. They make sure you are comfortable while your car is getting fixed. They did great work on my car. Best service d More

by jeaninecan65
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rhonda Goebel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : I don’t remember all the names but I give them all 5 stars
Oct 28, 2025 -

Edd Rogers Valley Ford responded

Thank you so much for your kind review! Without each of you, there is no us :)

October 17, 2025

I truly felt that James went above and beyond when helping me with my purchase. He was kind and respectful through the entire experience. More

by SS
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Rogers
4.0
This rating includes all reviews, with more weight given to recent reviews.
Diane Finley
5.0
This rating includes all reviews, with more weight given to recent reviews.
James Gist
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Potter
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 17, 2025

As always the service department is great, especially Rhonda. However, the problem with the squeeky suspension was not resolved. It is still squueking at slow speeds and turns More

by aycockphotography
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rhonda Goebel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 17, 2025 -

Edd Rogers Valley Ford responded

Thank you so much for letting us know of the concern, We look forward to seeing you Thursday.

October 16, 2025

JAMES GIST MADE OUR EXPERIENCE SMOOTH. TRAVELING FROM KY WAS A BREEZE!!! KEEP SHINNING! MAY GOD BLESS YOU 10 TIMES FOLD!! More

by PRISSY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
James Gist
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Potter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : LADY ART FRONT DESK FREINDLY
October 16, 2025

Rhonda was extremely helpful, knowledgeable, and personable. She does her job well. I would recommend Edd Rogers of Valley Ford to my friends and family. Thank you Lisa Winfree More

by winfreel
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rhonda Goebel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 17, 2025 -

Edd Rogers Valley Ford responded

Lisa, Thank you so much for your kind review! With out you there is no us :)

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