I was looking to lease a new Land Rover HSE. I looked online and found there was a special manufacturer’s incentive lease on the HSE for $1145 per month, based on msrp if 100,500. I went to my local dealer, Penske, and found a vehicle that was close to what I was looking for but didn’t have adaptive cruise control that I really liked on my Jag and BMW. They offered me the the incentive lease terms. I came home and searched the inventory at Anaheim Hills. They had essentially the same vehicle plus the adaptive cruise control for the listed purchase price of $2000 more than the Penske vehicle.. And this specific vehicle listed the Manufacturer’ s special lease incentive on the website.
I then called early Saturday morning. I asked the sales person ( I don’t recall his name) how much more would the lease payment be in that car under the manufacturers incentive. I then got a lecture. “I don’t know how much you know about Land Rover, but it’s a boutique luxury car.” ( I had a 2013 Land Rover to trade, so I was familiar with them) He went on, “further, dealer participation is required and we don’t participate in those manufacturer programs. We couldn’t even get close to that price as supply is so limited” (this in spite of the fact their own website listed the manucturer lease incentive for that vehicle.).
At this point I told him ok, i’d go back to Penske and take the deal the deal. That’s when his attitude changed 180. “Oh, if you have an offer from another dealer bring it in and I know we can work something out in 20 minutes.” Seriously? I’m gonna drive across town when he already told me he couldn’t even get close to the manufacturer incentive deal? Now he knows we can work out something in 20 minutes?
I hung up and immediatley went to Penske and got the car with absolutely no hassles and no games. My husband and I have bought six cars in the last ten years including Land Rover, BMW, Jaguar and even Ford. Never did I experience an attitude like this guy. He not only lost a probable sale, but his dealership and The Rusnak Group has lost my business for good.