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Mazda Lakeland

Lakeland, FL

4.6
338 Reviews
Mazda Lakeland is proud to join the successful Holler-Classic Family of Dealerships, which has been serving the surrounding Central Florida community for 80 years since 1938! Our group's motto, "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. "Bill" Holler, the first of the Holler family to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, and an evangelist. But he didn't sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records. Roger III, Chris, and Jill Holler Rogers (Vice-Presidents of our automotive group) are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers' Son School established to prepare dealers' offspring to inherit the family franchise and his son, grandson, and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job. We also have access to extensive inventory across the Holer Classic Family of Dealerships, including dealerships serving Genesis Orlando, Audi Orlando, Honda Orlando, Mazda Orlando, Hyundai Orlando, and a second Honda Orlando dealership serving the Winter Park area. As well as additional inventory at Driver's Mart for Used Cars Orlando.
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4317 Hwy US Hwy 98 S

Lakeland, FL

33812

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Showing 338 reviews

April 07, 2018

No pressure buying experience After a bad visit at Brandon Mazda, I decided to head to Lakeland. From the momemt Mark greeted me, I knew it was going to be ok. You can definitely More

by Tara Richards
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Mark Burton
Apr 09, 2018 -

Mazda Lakeland responded

We are happy to hear about your pleasant purchasing experience, thanks for sharing! Ed Morse Corporate Offices

April 05, 2018

Amazing Experience! I recently purchased a Mazda 6 from Ed Morse Mazda and had the best car buying experience. Staff was amazing and very professional! They are straight More

by Samanthafeagle
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ed and Sean, Tony Lendl
Apr 05, 2018 -

Mazda Lakeland responded

We are happy to hear about your amazing Mazda6 purchasing experience, thanks for sharing! Ed Morse Corporate Offices

March 30, 2018

went in for oil change and tire rotation. Peter did such a wonderful job and as always made me feel very valued. He checked all the items I was concerned about and more. I always feel confiden More

by zoom zoom
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Marilyn, Peter Mack
Apr 02, 2018 -

Mazda Lakeland responded

We are happy to hear about your wonderful service experience, thanks for sharing! Ed Morse Corporate Offices

March 20, 2018

Very attentive I researched online for an especific Mazda cx-5 and found exactly what I wanted at a very low price at Ed Morse Mazda lakeland. Texted the number fro More

by Jul17-cx5
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Gary Parson, Daniel Lester
Mar 20, 2018 -

Mazda Lakeland responded

Thank you for sharing your pleasing purchasing experience! Ed Morse Corporate Offices

March 13, 2018

Peter was AMAZING! Pete is an amazing person, funny and a great help. I was stressing over my car and the things wrong but he assured me that everything would be taken c More

by Shane007
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Peter Mack
Mar 13, 2018 -

Mazda Lakeland responded

We are happy to hear about your amazing service experience, thank you for sharing! Ed Morse Corporate Offices

January 15, 2018

Kind and thorough service I was on the road on the way to deal with a family medical emergency in Orlando when a dashboard warning light prompted me to leave the highway and se More

by Bonnye Crews
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ronald Gschwende
Jan 15, 2018 -

Mazda Lakeland responded

Thank you for sharing your professional service experience! Ed Morse Corporate Offices

December 24, 2017

GM Brian Speas inappropriate and rude treatment of customers On 8/29/17, picked up my car after receiving 2 ignition coils $340 & realized all my coolant had been drained. I asked the service people to please c More

by Faith Stuart
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Peter Mack, Brian Speas
Jan 04, 2018 -

Mazda Lakeland responded

Our team has tried to reach you to no avail. If you wish to further discuss your case, please reach out to Richard Danahy, Director of Dealership Development, at 863-274-7240. Ed Morse Corporate Offices

December 04, 2017

Great Experience I simply walked in to look at vehicle, that I had seen online. They were very nice and courteous. What I liked the moist, they were not very pushy and More

by Elicolorado
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Gary Parson, Daniel Lester, Brian Speas
Dec 04, 2017 -

Mazda Lakeland responded

We are happy to hear about your great purchasing experience, thanks for sharing! Ed Morse Corporate Offices

September 25, 2017

Excellent service!! We found a car that seemed too good to be true, but thankfully it was all we wanted and more. Our salesman Phillip was nothing but helpful and kind. I More

by Amanda Crouse
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Phillip Greene
Sep 26, 2017 -

Mazda Lakeland responded

Amanda, We are pleased to hear about your excellent purchasing experience, thanks for sharing! Ed Morse Corporate Offices

July 30, 2017

Wonderful. Always consistent with their services Everyone was great!! Thx to daniel, rowland, curt and john. Very smooth transactions. Drove away with my truck same day. No hassles at all. They got m More

by Serenity
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
John martin and rowland, Curt Steere, Daniel Lester
Jul 31, 2017 -

Mazda Lakeland responded

We are pleased to hear about your great purchasing experience, thank you for sharing! Ed Morse Corporate Offices

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