Avoid this dealership like the plague. These guys will make you feel special before you show up. They say all the right things on the phone and/or in emails to you. But once you're in the showroom, they use bait-and-switch tactics.
My wife and I drove 65 miles from Denver to Fort Collins to discuss trading in her 2017 Ford Focus SEL for a Toyota Tacoma 4wd. On the phone, the salesman, Chris, told me he could probably get me a trade-in value close to what I wanted. According to NADA, my wife's car had a clean trade-in value of $10,775. The sales manager working when we showed up, Jeremiah Hartford, offered us $6,000. To say I was pissed is an understatement. He bumped his offer up to $8000 and it only made me angrier. We got up to leave and Chris panicked. He ran back to Jeremiah to get a better offer and Jeremiah offered us $9,500, but limited it to one vehicle on the lot.
This was the worst experience I have ever had negotiating with a dealer. If I had only driven across town to discuss buying a vehicle, it wouldn't be such a big deal. But since we literally drive over an hour to get there, it bothers the hell out of me. I gave them the VIN of my wife's car before we showed up so that they would have some info about her vehicle. They knew how little they were going to offer us. They just wasted our time instead. These guys are unethical and they really don't care about their customers at all. For them, the only thing that matters is money. Run for the hills if Pedersen Toyota calls you.