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Rhinelander Auto Group

Rhinelander, WI

4.9
538 Reviews

1935 N. Stevens St.

Rhinelander, WI

54501

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Showing 538 reviews

September 22, 2026

I came in to get my transmission serviced and it was informed my car had some frame issues as it was older and I should not drive the car anymore. Consequently I did not do the transmission service but More

by Randy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Not sure
Sep 22, 2026 -

Rhinelander Auto Group responded

Randy, we’re sorry to hear you left feeling disappointed. Our technician felt it was important to be transparent about the vehicle’s condition and potential safety risks. The $90 charge covered the inspection and diagnosis performed. If you have further questions or concerns don't hesitate to reach out 715-365-8100 and we would be happy to chat through your concerns.

September 20, 2026

Purchased second Toyota from dealer. Staff are knowledgeable and not pushy. Was able to get on waitlist for my build, tested it, drove off the lot. No pricing xx; MSRP is already discoun More

by Zalla
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Reese,Jack
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for choosing us for your second Toyota! We’re glad our knowledgeable team provided a comfortable, no-pressure experience from joining the waitlist through your test drive and purchase. We also appreciate your recognition of our straightforward pricing and transparent, itemized paperwork. Enjoy your new Toyota!

September 20, 2026

I have purchased 3 vehicles from Rhinelander Toyota. I love the no haggle pricing as well as well as the no pressure sales environment. Its always a pleasure to buy from them and i look foreward to bu More

by LewH
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael Jack
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for continuing to choose Rhinelander Toyota! We’re honored to have helped you with three vehicle purchases and are so glad you appreciate our no-haggle pricing and no-pressure approach. We truly value your loyalty and look forward to working with you again!

September 20, 2026

Fast service, friendly people, pleasant environment (with popcorn), and took us in overnight. We’d come back but we were just passing through. More

by Dwight
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Tarsie Goes
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for the wonderful review! We’re glad we could accommodate you on short notice and provide fast, friendly service while you were passing through. We’re also happy you enjoyed the popcorn! Safe travels, and we’d be delighted to help again whenever you’re in the area.

September 20, 2026

If you want to buy a Toyota, you need to to Debbie! ! She was so awesome! More

by rae
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Debbie, Tarsie Goes, Tim Nordby
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for the great review! We’re thrilled Debbie made your Toyota-buying experience such a wonderful one. We’ll be sure to share your kind words with her!

September 20, 2026

Always reliable and courteous. I can highly recommend this business without any reservations at all More

by akchurch
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
None of these
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for your wonderful recommendation! We’re grateful for your trust and pleased to hear you can always count on our team for reliable, courteous service. We truly appreciate your support!

September 18, 2026

Salesman was very knowledgeable on products. Was actually a pleasant vehicle buying experience!! Very happy with my purchase overall. More

by James
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Brain T
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for the great review! We’re glad our knowledgeable sales team made your vehicle-buying experience pleasant and enjoyable. Congratulations on your purchase—we’re thrilled to hear you’re happy with it!

September 18, 2026

Very friendly staff and they explain everything well. This dealership is top notch. Couldn't ask for better service. Thanks. More

by floydm1951
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh , Tarsie Goes, Tim Nordby
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for the wonderful review! We’re glad our team provided friendly service and took the time to explain everything clearly. Your “top notch” compliment means a lot to us, and we truly appreciate your support!

September 18, 2026

Excellent service, next appointment, looked at car before schedule time and finished promptly. Less expensive than Lexus, same great service. Highly recommend. More

by jh
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Grayson Asher
Sep 25, 2026 -

Rhinelander Auto Group responded

Thank you for the excellent review and recommendation! We’re glad our team was able to begin ahead of schedule, complete the service promptly, and provide a great experience at a competitive price. We truly appreciate your business!

September 16, 2026

Excellent customer service- my advisor (I wish I got his name) went above and beyond!! Long story but he should be commended (I tried to tip him but he wouldn’t accept money!). The technician was very thoro More

by TRD Pro
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
I don’t have advisor’s name
Sep 18, 2026 -

Rhinelander Auto Group responded

Thank you so much for sharing this wonderful feedback! We’re thrilled that your advisor went above and beyond and that your technician was thorough and professional. We’ll look into your repair order so we can identify the team members who assisted you and make sure they receive the recognition they deserve. Your recommendation and continued trust in our service department mean so much to us!

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