Haroon Atebar
Haroon Atebar at Genesis of Rocklin

Haroon Atebar

General Manager

Genesis of Rocklin

4435 Granite Drive
Rocklin, CA 95677

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4.5
8 Reviews

I grew up in West Sacramento, CA and recently moved back from Washington State. I am excited to be and to lead the only Genesis store in NorCal. I have been working in the Automotive industry for a little over a decade now. I have worked every position on the sales side of the business and up to a corporate level. I am excited to serve our current and future customers here at Genesis of Rocklin.

Dealership Experience

8 mos

Industry Experience

11 yrs, 9 mos

Languages Spoken

Farsi Farsi

Hindi Hindi

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4.5

8 Reviews

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8 Reviews of Haroon Atebar

December 28, 2025

Dealership Rating
Employee Rating

This dealership is awesome to work with,ELYAS was our associate and we ended up driving the #1 Luxury SUV rated by Car&Driver,The GV70 Sport prestige 3.5. 2026. More

by RBWJRS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: ELYAS Was Our ⭐️⭐️⭐️⭐️⭐️ Salesman

Dec 28, 2025

Genesis of Rocklin responded

Thank you! We appreciate your business and look forward to helping you with any questions or future vehicle needs. Thank you for choosing Genesis of Rocklin.

December 28, 2025

Dealership Rating
Employee Rating

From the moment I contacted Ty online, to figuring out the financing and onto signing the paperwork, they’ve been nothing but professional. They all work so cohesively and I was in and out and on the road More

by K.Vormelker
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Dec 28, 2025

Genesis of Rocklin responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else.

December 06, 2025

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Employee Rating

I reached out to the team online and received a call back right away. I took a zero pressure test drive and decided to return after 24 hours of think time to make sure I wanted the car. No pressure, no rush, More

by dtraversi0
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Emal Akbar, Abdul Hassanzada

Dec 06, 2025

Genesis of Rocklin responded

Thank you so much for taking the time to share your feedback with us. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help!

December 02, 2025

Dealership Rating
Employee Rating

Den did a wonderful job in educating me on all the features of the GV80 and comparisons. He was friendly, and patient with all my questions. More

by CONTACTJASONMILLER
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Prudencio Capulong , Jason

Dec 02, 2025

Genesis of Rocklin responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Genesis of Rocklin!

November 27, 2025

Dealership Rating
Employee Rating

The loan process at Rocklin Genesis was smoother and faster than other dealerships. It wasn't just one person at a time taking care of everything, they worked as a team, helping each other. They made su More

by DBGBS69
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Emal Akbar, Prudencio Capulong, Ty Burks , Nelson Pudandelion

Nov 27, 2025

Genesis of Rocklin responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Genesis of Rocklin.

November 05, 2025

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Employee Rating

Everyone was friendly knowledgeable and professional. I enjoyed my experience and would recommend to others. More

by Mary Ann Sweeney
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Prudencio Capulong

Nov 05, 2025

Genesis of Rocklin responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit.

October 24, 2025

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Employee Rating

This dealership made a huge error booking my lease to Genesis Finance and wants me to pay the incorrect amount while it gets sorted out, which is not in alignment with my contract. Incorrect information More

by NICOLE CACCAM
Finance Experience
Recommend Dealer
No
Oct 25, 2025

Genesis of Rocklin responded

We apologize for the experience you are having and are working with Genesis Financial to get this resolved. However, while this is actively being worked on, we recommended you make you payment so there is no negative impact on your credit and in fact sent you a check to cover the difference of payment out of good faith since we are trying to correct the issue. So we would appreciate more clarity into the situation rather than a negative review implying that we are not working to correct the situation and ignoring all of this. Again, we sincerely apologize.

October 23, 2025

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Employee Rating

This dealership went above and beyond to help me out. I would recommend this team to everyone! More

by IRINA.STOUT13
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ty Burks , Steve Yum

Oct 23, 2025

Genesis of Rocklin responded

Thanks for your feedback on your recent visit to Genesis of Rocklin. It's great to hear that we were able to assist you and that you had such a positive experience.