Heath Friedman
Heath Friedman at Jaguar Land Rover Riverside

Heath Friedman

JLR Sales Specialist

Jaguar Land Rover Riverside

8051 Auto Drive
Riverside, CA 92504

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4.1
8 Reviews

Immersed in the auto industry since age 16, Heath began his career with a Ferrari-Maserati-Lamborghini importer before joining Jaguar Land Rover in 1997. Over the years, he has excelled in both sales and management roles across Southern California, earning JLR’s highest honor, the Marque of Distinction, multiple times—including #1 in the nation in 2022 and 2023. Known for his commitment to customer service, Heath supports his loyal client base around the clock. Outside of work, he enjoys ice hockey, golf, traveling, and cheering on USC football. He and his wife, whom he met early in his Land Rover career, share two daughters and a love for family adventures.

4.1

8 Reviews

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8 Reviews of Heath Friedman

October 07, 2026

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My experience with Land Rover Riverside after purchasing a used Tesla Model Y was incredibly frustrating. The car developed significant issues that were subsequently investigated and repaired at Land Rov More

by danparker858
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Trade-in Experience
Purchase Time
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Recommend Dealer
No

Other Employees Tagged: Joe Garofalo, Jeff Hakimi

Oct 11, 2026

Jaguar Land Rover Riverside responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If it's possible to discuss your visit in more detail, please feel free to contact us directly. We'd love to get to the bottom of this and turn things around for you. Please contact our management team to discuss further.

Oct 11, 2026

danparker858 responded

This response is frankly part of the problem. You’re asking me to “contact the management team” when my review explains that I spent roughly three months repeatedly trying to get management to respond to me. I emailed and called throughout this process, repeatedly copied General Manager Joe Garofalo, and never received a single phone call or email from him. I also had to continually chase Jeff Hakimi for promised updates, documentation and reimbursement. So after all of that, why would I have any confidence that contacting management again would suddenly result in a response? The matter was ultimately resolved only after I escalated it outside the dealership to Jaguar Land Rover North America and the CEO of indiGO Auto Group. If Land Rover Riverside genuinely wants to understand what went wrong, management already has my contact information, my emails and the complete history. They are more than welcome to contact me. I’m not going to start chasing them again.

September 28, 2026

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Jaguar Land Rover Riverside — 2019 Jaguar F-Type P380, VIN: SAJDD1FV6KCK61490 I’m posting this both about my experience with the dealership and for anyone considering this exact vehicle. The buying pr More

by Mat
Sales Price Transparency
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Recommend Dealer
No

Other Employees Tagged: Joe Garofalo , Steven Morales

Oct 01, 2026

Jaguar Land Rover Riverside responded

Mat, thank you for taking the time to share your feedback. We're sorry to hear that your experience at Jaguar Riverside did not meet expectations and that you were dissatisfied with both the vehicle and the purchase process. We understand the importance of having confidence in a vehicle's condition and inspection history, as well as feeling comfortable throughout the transaction. We'd appreciate the opportunity to discuss your concerns in greater detail. Please contact our General Manager, Joseph Garofalo, at jgarofalo@indigoautogroup.com directly so we can review your experience and work toward a resolution.

December 16, 2025

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Very customer friendly and an overall great experience. I would recommend them to anyone wanting to purchase a new car. More

by dtseverino
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Recommend Dealer
Yes

Other Employees Tagged: Joe Garofalo

Dec 17, 2025

Jaguar Land Rover Riverside responded

Thank you for the great review! We’re glad to hear you had a positive experience and found our team helpful at Jaguar Land Rover Riverside. We truly appreciate your recommendation and hope you enjoy your new car!

December 04, 2025

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Aaron and Heath were amazing. Helpful, no pressure. Got me into the car I wanted. More

by grneyern
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Recommend Dealer
Yes

Other Employees Tagged: Aaron Reese

Dec 05, 2025

Jaguar Land Rover Riverside responded

Thank you for the great review! We're glad Aaron and Heath provided a helpful, no-pressure experience and got you into the car you wanted. We appreciate you choosing Jaguar Land Rover Riverside!

November 30, 2025

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Professional, great sales team, great finance team, well done. I have known Heath for many years, none better in the business. More

by Rgoddard
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Recommend Dealer
Yes
Dec 05, 2025

Jaguar Land Rover Riverside responded

Thank you for the kind words and continued trust in our team at Jaguar Land Rover Riverside. We're glad to hear your experience with our sales and finance teams was excellent, and we truly appreciate your recognition of Heath, he’s a valued part of what we do. We look forward to serving you again!

November 06, 2025

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The experience was absolutely amazing! ! It was seamless and professional. I truly enjoyed their service More

by sandy Romaea
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Recommend Dealer
Yes
Nov 06, 2025

Jaguar Land Rover Riverside responded

Thank you, Sandy! We're thrilled to hear your experience at Jaguar Riverside was seamless and professional. We appreciate your kind words and look forward to assisting you again in the future.

October 26, 2025

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This dealership and Heath were fantastic in helping me purchase my Evoque. I had a strict budget and Heath worked with me on it. The delivery was amazing as I live 4 hours minimum from the dealership. Hea More

by amandajamesfit
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Recommend Dealer
Yes
Oct 27, 2025

Jaguar Land Rover Riverside responded

Thank you so much for the kind words! We're thrilled Heath and the team were able to make your Evoque purchase smooth and enjoyable, even from a distance. We're honored to be your No. 1 Land Rover dealership and hope you enjoy every mile in your beautiful new ride!

October 26, 2025

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Heath was great at explaining all the features on the car and the final closing was done quickly. More

by Tbilllings
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Recommend Dealer
Yes
Oct 27, 2025

Jaguar Land Rover Riverside responded

Thank you for the great feedback! We're glad Heath made the process easy and informative. Enjoy your new vehicle, and we hope to see you again in the future!

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