Immersed in the auto industry since age 16, Heath began his career with a Ferrari-Maserati-Lamborghini importer before joining Jaguar Land Rover in 1997. Over the years, he has excelled in both sales and management roles across Southern California, earning JLR’s highest honor, the Marque of Distinction, multiple times—including #1 in the nation in 2022 and 2023. Known for his commitment to customer service, Heath supports his loyal client base around the clock. Outside of work, he enjoys ice hockey, golf, traveling, and cheering on USC football. He and his wife, whom he met early in his Land Rover career, share two daughters and a love for family adventures.
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Write a Review8 Reviews of Heath Friedman
October 07, 2026
My experience with Land Rover Riverside after purchasing a used Tesla Model Y was incredibly frustrating. The car developed significant issues that were subsequently investigated and repaired at Land Rov a used Tesla Model Y was incredibly frustrating. The car developed significant issues that were subsequently investigated and repaired at Land Rover Riverside’s expense, and they eventually reimbursed me for a replacement wheel I had paid for myself. Getting them to actually do those things, however, took months of chasing. I dealt mainly with Jeff Hakimi, the Pre-Owned Sales Manager. There were repeated promises of callbacks and updates that simply never happened, and I constantly had to follow up for inspection reports, repair documentation and reimbursement. I also repeatedly contacted and copied General Manager Joe Garofalo throughout the process. Despite the situation lasting for months, I never received a single direct response from him. The wheel reimbursement sums up the experience. I sent them the invoice in July. Months later Jeff asked me to send it again. I did so immediately, and then heard nothing again. I finally escalated the matter to Jaguar Land Rover North America and indiGO Auto Group corporate leadership, after which the reimbursement check was sent. Everything was ultimately resolved, but it should never have required this amount of persistence from the customer. I would not purchase another vehicle from Land Rover Riverside, largely because of the lack of communication and follow-through from management after the sale. More
Other Employees Tagged: Joe Garofalo, Jeff Hakimi
September 28, 2026
Jaguar Land Rover Riverside — 2019 Jaguar F-Type P380, VIN: SAJDD1FV6KCK61490 I’m posting this both about my experience with the dealership and for anyone considering this exact vehicle. The buying pr VIN: SAJDD1FV6KCK61490 I’m posting this both about my experience with the dealership and for anyone considering this exact vehicle. The buying process took roughly 10:30 a.m. to 4:00 p.m. My Dodge Challenger was initially valued at about $33,625, then I was offered around $26,000, before we eventually agreed at approximately $29,500. Before buying the Jaguar, I specifically raised concerns about its previous front-end damage, body-panel fitment and panel alignment. I asked for an independent pre-purchase inspection. That request was refused. Instead, I was encouraged to rely on the dealership’s own inspection and Jaguar-trained technicians. I was told words to the effect of: “We are a Jaguar dealership, why would you need a PPI?” “Do you not trust us? We have trained Jaguar technicians.” I was also told the car had been inspected that morning, was in “great condition,” had “no issues,” and had “no alignment issues.” To be clear, I was asking about body-panel alignment, panel gaps and fitment — not wheel alignment. I also asked to see the dealership’s own inspection paperwork because they were relying heavily on that inspection to reassure me. I was not provided it. Instead, I was referred to the vehicle’s smog check and was told, in substance, that this showed the vehicle was in good condition and addressed my concerns. A smog inspection does not tell a buyer whether a vehicle has extensive repainting, body filler, poor panel gaps or previous body repairs. After taking delivery, I immediately obtained an independent inspection. It documented very high paint-depth readings indicating prior paint/body repair, repainting, overspray, multiple paint layers, body-panel misalignment, inconsistent panel gaps and other condition concerns. The report also documented separation of both seat coverings from the seat backs. I have attached screenshots from the independent inspection so people can review the findings themselves rather than simply relying on my opinion. I exercised my cancellation option immediately and returned the vehicle within the required time and mileage limits. The return process was also disappointing. I had a witness with me. I was asked to sign a Statement of Facts saying my cash down payment “WAS” returned, even though I had not yet received it. The document required me to certify the information under penalty of perjury. I would not sign something saying I had received money that I had not yet received. When the refund check was eventually shown to me, it was unsigned. I noticed this myself and insisted on receiving a properly signed check before acknowledging receipt. During the discussion, management told me “You need to relax,” questioned my concern regarding approximately $14,000, and referred to having a $300,000 car in the lobby. I ultimately received a properly signed refund check and the transaction was cancelled. My main concern is simple: I tried to protect myself before buying the vehicle by requesting an independent inspection. That request was refused, and I was repeatedly encouraged to trust the dealership’s own inspection and technicians instead. I’m sharing the VIN and inspection screenshots because if this vehicle is offered for sale again, I believe a future buyer should have the opportunity to see the information I wish I had before purchasing it. If you are considering VIN SAJDD1FV6KCK61490, I strongly recommend obtaining your own independent PPI and body/paint inspection before signing anything. More
Other Employees Tagged: Joe Garofalo , Steven Morales
December 16, 2025
Very customer friendly and an overall great experience. I would recommend them to anyone wanting to purchase a new car. I would recommend them to anyone wanting to purchase a new car. More
Other Employees Tagged: Joe Garofalo
December 04, 2025
Aaron and Heath were amazing. Helpful, no pressure. Got me into the car I wanted. Helpful, no pressure. Got me into the car I wanted. More
Other Employees Tagged: Aaron Reese
October 26, 2025
This dealership and Heath were fantastic in helping me purchase my Evoque. I had a strict budget and Heath worked with me on it. The delivery was amazing as I live 4 hours minimum from the dealership. Hea purchase my Evoque. I had a strict budget and Heath worked with me on it. The delivery was amazing as I live 4 hours minimum from the dealership. Heath arranged for the car to be delivered to me. The car was beautifully detailed in stunning good shape! It was very easy and professional dealing with the dealership. The finance department were amazing too. No over selling! I was very comfortable dealing with this dealership from so far away. They will be my No 1 dealership for Land Rover. I will be keeping this Evoque forever! I love it! Best car I’ve ever owned and I’ve owned more than anyone ever should! Thank you guys More

