Our goal is to make your car buying experience the best possible at Lou Bachrodt Auto Mall. Our full-service dealership offers a wide variety of new and used models of every popular trim and color with dealer incentives with top brands including Chevrolet, Buick, GMC, Volkswagen, and BMW. We offer new car incentives, service specials, and parts savings. Since opening our doors, Lou Bachrodt Auto Mall has kept a firm commitment to our customers to provide quality products and services. We offer a wide selection of vehicles and strive to make the car buying process as quick and hassle free as possible. Conveniently located in Rockford, IL., we also serve the Belvidere area, WI for all your automotive needs. We are the Rockford, IL car dealership that caters to a whole variety of clientele. We understand that all of our clients have different financial situations and automotive needs. We've done our best to ensure that our cars, trucks, minivans and SUVs come in a variety of different shapes and sizes, and that their price tags vary as well. We not only have an amazing selection of brand new cars but have also acquired an impressive selection of pre-owned vehicles that are just as fantastic. Our friendly sales staff is willing to listen to your needs and budget and work with you to find an exact match! Because our customers are so important to us, we'll also take the time to find you some great financing options if you need them. At some point in our lives, we all need a little financial boost. At Lou Bachrodt Auto Mall, we do our best to find a reasonable loan that enables you to purchase the car you've always dreamed of owning, like popular Buick Enclave, a Chevy Silverado or a GMC Yukon, Volkswagen Atlas, or the BMW X5. As a full-service dealership, Lou Bachrodt Auto Mall has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Lou Bachrodt Auto Mall offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business.