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Marcus Riff

Overview Reviews (473) Inventory (234)

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Marcus Riff

Sales & Leasing Consultant

Huston Cadillac

21500 HWY 27
Lake Wales, FL 33859

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Contact Me

5.0

473 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Overview Reviews (473) Inventory (234)

Dealership Experience

17 yrs

Industry Experience

46 yrs, 4 mos

Specialties & Trainings

Certified Mark Of Excellence

5.0

473 Reviews

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This rating includes all reviews, with more weight given to recent reviews.

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473 Reviews of Marcus Riff

September 17, 2026

Dealership Rating

Employee Rating

Marcus and Robb were absolutely amazing. By far the best dealership I’ve ever dealt with. By far the best dealership I’ve ever dealt with. More

by Taylor.vap1

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Rob Batt

Sep 17, 2026 -

Huston Cadillac responded

Your praise for Marcus highlights how our sales team aims to deliver an outstanding experience. Knowing you consider our dealership the best one you’ve ever dealt with is incredibly rewarding. Congratulations on your purchase of the used Ram 2500, and enjoy the ride.

August 21, 2026

Dealership Rating

Employee Rating

Marcus Riff was the best salesman to work with. Very professional and took his time with us. We will definitely be back to purchase our next vehicle. Very professional and took his time with us. We will definitely be back to purchase our next vehicle. More

by denmark.era

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Lily Barnes , Craig Baily

Aug 21, 2026 -

Huston Cadillac responded

Knowing Marcus’s professionalism and attentiveness made you feel well looked after is truly rewarding for our team. Thank you for choosing us for your new GMC Acadia; we’re delighted you’ll be back for your next vehicle.

August 21, 2026

Dealership Rating

Employee Rating

Meets your standards and gets you the best deals. Marcus Riff was awesome to work with. Marcus Riff was awesome to work with. More

by Turrubiatesj

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Aug 21, 2026 -

Huston Cadillac responded

Knowing the purchase process felt straightforward while securing the best deal means a lot to our team. We’re glad Marcus could make your purchase of the Toyota Land Cruiser so easy.

August 17, 2026

Dealership Rating

Employee Rating

It was a pleasant experience buying my car from Huston. When want a fair deal with efficient sales and service, Huston is always my choice. And everyone there is so nice. When want a fair deal with efficient sales and service, Huston is always my choice. And everyone there is so nice. More

by Marsha Kincaid

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Aug 17, 2026 -

Huston Cadillac responded

Knowing that you found our deals fair and service efficient means a lot to our team. We’re glad buying your new Cadillac CT5 felt pleasant and that our staff made you feel so welcome.

July 31, 2026

Dealership Rating

Employee Rating

Always a pleasure working with Huston Cadillac. This time was extra special with the help of two wonderful guys, Marcus and Nick. They were fun to work with and they knew their stuff. So happy w This time was extra special with the help of two wonderful guys, Marcus and Nick. They were fun to work with and they knew their stuff. So happy with my new Terrain Denali. More

by joanenslen

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Schirmer

Jul 31, 2026 -

Huston Cadillac responded

We’re delighted Marcus and Nick made this visit fun and informative. Thank you for choosing us again. Enjoy your new GMC Terrain Denali!

July 29, 2026

Dealership Rating

Employee Rating

Gave me an answer within 24 hours of what they could do. Mark was great to deal with. Mark was great to deal with. More

by rocnorthey

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Jul 29, 2026 -

Huston Cadillac responded

It’s great to hear we could get back to you within 24 hours and keep things moving. Congratulations on your new Cadillac and thank you for choosing us!

July 27, 2026

Dealership Rating

Employee Rating

Mark has now helped me get approved for 2 brand new vehicles! Best dealership and best salesman they really treat you with great care and get you the best deals you’ll ever find. God Bless you Mark and vehicles! Best dealership and best salesman they really treat you with great care and get you the best deals you’ll ever find. God Bless you Mark and God bless Huston Cadillac!!! More

by Dylanholliday0312

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Craig 5stars

Jul 28, 2026 -

Huston Cadillac responded

It’s wonderful to see you back for your used Hyundai Santa Fe purchase. Marcus is thrilled to have guided you through approval and pleased you felt well looked after.

July 25, 2026

Dealership Rating

Employee Rating

Mr. Riff was instrumental in helping us select the right car for us. He went out of his way to make the sale exceptional. Huston Cadillac prices were below their competitors. car for us. He went out of his way to make the sale exceptional. Huston Cadillac prices were below their competitors. More

by Mark.P.Holland

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Jul 25, 2026 -

Huston Cadillac responded

We appreciate your five-star review and are glad you found the perfect Cadillac OPTIQ. We’re happy Marcus went above and beyond and that our pricing stood out. Enjoy every moment behind the wheel, and let us know if we can help again.

July 22, 2026

Dealership Rating

Employee Rating

Marcus Riff was an amazing sales professional! Extremely nice and got us the best deal! Extremely nice and got us the best deal! More

by Spradley.ariel

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Jul 22, 2026 -

Huston Cadillac responded

It’s fantastic that Marcus delivered such friendly service and secured a great deal for you on your GMC Yukon. Enjoy driving your Yukon and let us know if we can help with anything in the future.

July 22, 2026

Dealership Rating

Employee Rating

Marcus worked hard taking care of our needs. We were very happy with this dealership We were very happy with this dealership More

by Beckys222

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Jul 22, 2026 -

Huston Cadillac responded

We’re thrilled Marcus provided attentive service and met your needs. It means a lot to know you left satisfied. Thank you for choosing Cadillac.

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