Marcus Riff
Marcus Riff at Huston Cadillac

Marcus Riff

Sales & Leasing Consultant

Huston Cadillac

21500 HWY 27
Lake Wales, FL 33859

Contact Me
5.0
469 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Dealership Experience

16 yrs, 9 mos

Industry Experience

46 yrs, 1 mo

Specialties & Trainings

Certified Mark Of Excellence

5.0

469 Reviews

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469 Reviews of Marcus Riff

July 31, 2026

Dealership Rating
Employee Rating

Always a pleasure working with Huston Cadillac. This time was extra special with the help of two wonderful guys, Marcus and Nick. They were fun to work with and they knew their stuff. So happy w More

by joanenslen
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer

Jul 31, 2026

Huston Cadillac responded

We’re delighted Marcus and Nick made this visit fun and informative. Thank you for choosing us again. Enjoy your new GMC Terrain Denali!

July 29, 2026

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Employee Rating

Gave me an answer within 24 hours of what they could do. Mark was great to deal with. More

by rocnorthey
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Jul 29, 2026

Huston Cadillac responded

It’s great to hear we could get back to you within 24 hours and keep things moving. Congratulations on your new Cadillac and thank you for choosing us!

July 27, 2026

Dealership Rating
Employee Rating

Mark has now helped me get approved for 2 brand new vehicles! Best dealership and best salesman they really treat you with great care and get you the best deals you’ll ever find. God Bless you Mark and More

by Dylanholliday0312
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Craig 5stars

Jul 28, 2026

Huston Cadillac responded

It’s wonderful to see you back for your used Hyundai Santa Fe purchase. Marcus is thrilled to have guided you through approval and pleased you felt well looked after.

July 25, 2026

Dealership Rating
Employee Rating

Mr. Riff was instrumental in helping us select the right car for us. He went out of his way to make the sale exceptional. Huston Cadillac prices were below their competitors. More

by Mark.P.Holland
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Jul 25, 2026

Huston Cadillac responded

We appreciate your five-star review and are glad you found the perfect Cadillac OPTIQ. We’re happy Marcus went above and beyond and that our pricing stood out. Enjoy every moment behind the wheel, and let us know if we can help again.

July 22, 2026

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Marcus Riff was an amazing sales professional! Extremely nice and got us the best deal! More

by Spradley.ariel
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes
Jul 22, 2026

Huston Cadillac responded

It’s fantastic that Marcus delivered such friendly service and secured a great deal for you on your GMC Yukon. Enjoy driving your Yukon and let us know if we can help with anything in the future.

July 22, 2026

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Marcus worked hard taking care of our needs. We were very happy with this dealership More

by Beckys222
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Jul 22, 2026

Huston Cadillac responded

We’re thrilled Marcus provided attentive service and met your needs. It means a lot to know you left satisfied. Thank you for choosing Cadillac.

July 22, 2026

Dealership Rating
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This is one of the best dealerships I have associated with. What makes this dealership stand out it’s a people’s dealership. Yes! They are there to make a living However, they care about the customers. More

by alphonsolewis30
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jul 22, 2026

Huston Cadillac responded

It’s rewarding to hear that our focus on genuine care made a difference. Congratulations on your new GMC Hummer EV and thank you for sharing your experience.

July 21, 2026

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Employee Rating

Marcus is an excellent salesman and Craig in finance was extremely knowledgeable and answered every question. More

by jsimmons1172
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jul 21, 2026

Huston Cadillac responded

Thank you for sharing your experience with Marcus and our finance team. We’re glad they provided knowledgeable guidance and answered all your questions. Enjoy your Buick Encore and we look forward to assisting you again.

July 08, 2026

Dealership Rating
Employee Rating

I had a great experience with Mark Riff. This was my first time buying a vehicle through a dealership and it was a very smooth process. I would highly recommend reaching out to Mark and if More

by T.chase5310
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

June 08, 2026

Dealership Rating
Employee Rating

Mark went out of his to earn my business from providing a video to picking me up from the train station. A true customer service individual that I would recommend to others if you are looking for an excellen More

by Busby112
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Graig in finance

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