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Marcus Riff
Marcus Riff at Huston Cadillac

Marcus Riff

Sales & Leasing Consultant

Huston Cadillac

21500 HWY 27
Lake Wales, FL 33859

Contact Me
5.0
472 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Dealership Experience

16 yrs, 10 mos

Industry Experience

46 yrs, 2 mos

Specialties & Trainings

Certified Mark Of Excellence

5.0

472 Reviews

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472 Reviews of Marcus Riff

August 21, 2026

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Employee Rating

Marcus Riff was the best salesman to work with. Very professional and took his time with us. We will definitely be back to purchase our next vehicle. More

by denmark.era
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Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lily Barnes , Craig Baily

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Aug 21, 2026

Huston Cadillac responded

Knowing Marcus’s professionalism and attentiveness made you feel well looked after is truly rewarding for our team. Thank you for choosing us for your new GMC Acadia; we’re delighted you’ll be back for your next vehicle.

August 21, 2026

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Employee Rating

Meets your standards and gets you the best deals. Marcus Riff was awesome to work with. More

by Turrubiatesj
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Recommend Dealer
Yes
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Aug 21, 2026

Huston Cadillac responded

Knowing the purchase process felt straightforward while securing the best deal means a lot to our team. We’re glad Marcus could make your purchase of the Toyota Land Cruiser so easy.

August 17, 2026

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It was a pleasant experience buying my car from Huston. When want a fair deal with efficient sales and service, Huston is always my choice. And everyone there is so nice. More

by Marsha Kincaid
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Recommend Dealer
Yes
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Aug 17, 2026

Huston Cadillac responded

Knowing that you found our deals fair and service efficient means a lot to our team. We’re glad buying your new Cadillac CT5 felt pleasant and that our staff made you feel so welcome.

July 31, 2026

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Always a pleasure working with Huston Cadillac. This time was extra special with the help of two wonderful guys, Marcus and Nick. They were fun to work with and they knew their stuff. So happy w More

by joanenslen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Nick Schirmer

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Jul 31, 2026

Huston Cadillac responded

We’re delighted Marcus and Nick made this visit fun and informative. Thank you for choosing us again. Enjoy your new GMC Terrain Denali!

July 29, 2026

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Gave me an answer within 24 hours of what they could do. Mark was great to deal with. More

by rocnorthey
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Recommend Dealer
Yes
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Jul 29, 2026

Huston Cadillac responded

It’s great to hear we could get back to you within 24 hours and keep things moving. Congratulations on your new Cadillac and thank you for choosing us!

July 27, 2026

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Employee Rating

Mark has now helped me get approved for 2 brand new vehicles! Best dealership and best salesman they really treat you with great care and get you the best deals you’ll ever find. God Bless you Mark and More

by Dylanholliday0312
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Craig 5stars

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Jul 28, 2026

Huston Cadillac responded

It’s wonderful to see you back for your used Hyundai Santa Fe purchase. Marcus is thrilled to have guided you through approval and pleased you felt well looked after.

July 25, 2026

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Employee Rating

Mr. Riff was instrumental in helping us select the right car for us. He went out of his way to make the sale exceptional. Huston Cadillac prices were below their competitors. More

by Mark.P.Holland
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Recommend Dealer
Yes
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Jul 25, 2026

Huston Cadillac responded

We appreciate your five-star review and are glad you found the perfect Cadillac OPTIQ. We’re happy Marcus went above and beyond and that our pricing stood out. Enjoy every moment behind the wheel, and let us know if we can help again.

July 22, 2026

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Employee Rating

Marcus Riff was an amazing sales professional! Extremely nice and got us the best deal! More

by Spradley.ariel
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Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
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Jul 22, 2026

Huston Cadillac responded

It’s fantastic that Marcus delivered such friendly service and secured a great deal for you on your GMC Yukon. Enjoy driving your Yukon and let us know if we can help with anything in the future.

July 22, 2026

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Employee Rating

Marcus worked hard taking care of our needs. We were very happy with this dealership More

by Beckys222
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Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
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Jul 22, 2026

Huston Cadillac responded

We’re thrilled Marcus provided attentive service and met your needs. It means a lot to know you left satisfied. Thank you for choosing Cadillac.

July 22, 2026

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Employee Rating

This is one of the best dealerships I have associated with. What makes this dealership stand out it’s a people’s dealership. Yes! They are there to make a living However, they care about the customers. More

by alphonsolewis30
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Sean Monahan, Jim Maggard, George Gorham, Ricchard La Costa, Nick Schirmer

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Jul 22, 2026

Huston Cadillac responded

It’s rewarding to hear that our focus on genuine care made a difference. Congratulations on your new GMC Hummer EV and thank you for sharing your experience.

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