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Marcus Riff

Overview Reviews (450) Inventory (168)

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Marcus Riff

Sales & Leasing Consultant

Huston Cadillac GMC

21500 HWY 27
Lake Wales, FL 33859

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Contact Me

4.9

450 Reviews

I am proud to be with the Huston Family and look forward to Exceeding Your Expectations

Overview Reviews (450) Inventory (168)

Dealership Experience

16 yrs, 4 mos

Industry Experience

45 yrs, 8 mos

Specialties & Trainings

Certified Mark Of Excellence

4.9

450 Reviews

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This rating includes all reviews, with more weight given to recent reviews.

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450 Reviews of Marcus Riff

February 01, 2026

Dealership Rating

Employee Rating

They made the deal very easy. Low pressure, friendly, and transparent. That’s what I want in a dealership. Low pressure, friendly, and transparent. That’s what I want in a dealership. More

by PTALIAFERRO

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

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Feb 02, 2026 -

Huston Cadillac GMC responded

Thank you for sharing your experience! We’re glad to hear the process was easy, low-pressure, and transparent, as they are exactly what we aim for at Huston GMC. We truly appreciate your feedback and look forward to assisting you again in the future! -The Huston GMC Team

January 26, 2026

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Employee Rating

Best place to buy a car, suv, or truck! Always a pleasure doing business with them! Always a pleasure doing business with them! More

by mariamckay1980

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

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Jan 27, 2026 -

Huston Cadillac GMC responded

Thank you for the kind words, Maria! We truly appreciate you taking the time to share your experience with Huston Cadillac GMC. It means a lot to hear that you enjoy doing business with us, and we’re grateful for your continued trust. We look forward to welcoming you back again! -The Huston GMC Team

January 15, 2026

Dealership Rating

Employee Rating

My salesman Marcus and sales manager Nick are the absolute best. I have bought from them before and I am definitely coming back to them to buy another vehicle from them. absolute best. I have bought from them before and I am definitely coming back to them to buy another vehicle from them. More

by jordanhernandez1017

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Schirmer

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Jan 15, 2026 -

Huston Cadillac GMC responded

Thank you for sharing your experience, Jordan! We’re thrilled to hear that Marcus and Nick provided such excellent service and earned your trust again. We look forward to helping you with your next vehicle purchase! -The Huston GMC Team

December 20, 2025

Dealership Rating

Employee Rating

I recently had an excellent experience at Huston Cadillac. From start to finish, the process was straightforward, efficient, and well-organized. The team was knowledgeable, responsive, and made ever Cadillac. From start to finish, the process was straightforward, efficient, and well-organized. The team was knowledgeable, responsive, and made everything easy to understand without unnecessary pressure or delays. What stood out most was how effective they were at respecting my time while still ensuring every detail was handled correctly. Communication was clear, the transaction moved smoothly, and I felt confident throughout the entire process. Overall, Huston Cadillac delivered a seamless and professional experience. I would highly recommend them to anyone looking for a dealership that values efficiency, transparency, and customer satisfaction. More

by Michael Danforth

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

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Dec 24, 2025 -

Huston Cadillac GMC responded

Thank you for taking the time to share your experience with Huston GMC, Michael. We’re glad to hear the process was efficient, transparent, and respectful of your time. Providing clear communication and a smooth, well-organized experience is exactly what our team strives for, and it’s great to know that came through during your visit. We truly appreciate the recommendation and look forward to assisting you again in the future. -The Huston GMC Team

December 19, 2025

Dealership Rating

Employee Rating

Marcus was honest, helpful, quick to respond to my questions, polite and nice to work with. Very happy with our vehicle. Thank you, Marcus. questions, polite and nice to work with. Very happy with our vehicle. Thank you, Marcus. More

by celkinlima2

Verified Customer

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

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Dec 19, 2025 -

Huston Cadillac GMC responded

Thank you for taking the time to share your experience at Huston GMC, Celkin! We’re so glad to hear that Marcus was honest, responsive, and a pleasure to work with. Enjoy your vehicle, and thank you for choosing us! We look forward to assist you again. -The Huston GMC Team

December 05, 2025

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Employee Rating

Superb, quick, efficient and kind service from start to finish!! So in love with our new Denali!! Brought right to our door in Tampa Bay!!! Definitely lifelong client! Highly recommend!! finish!! So in love with our new Denali!! Brought right to our door in Tampa Bay!!! Definitely lifelong client! Highly recommend!! More

by Raealiben

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Schirmer

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Dec 07, 2025 -

Huston Cadillac GMC responded

Thank you for your amazing review! We are happy to hear you had a quick, efficient, and kind experience from start to finish and that you’re loving your new GMC Denali. We appreciate your trust and recommendation, and we look forward to seeing you again soon. -The Huston GMC Team

December 03, 2025

Dealership Rating

Employee Rating

Mark was great with helping and being patient to get exactly what I was looking for and staying in my budget. exactly what I was looking for and staying in my budget. More

by sanchez.hugo777

Verified Customer

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Zack Harper, Jesse Sanchez

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Dec 04, 2025 -

Huston Cadillac GMC responded

Thank you for sharing your experience, Hugo! It’s great to hear that Mark was able to help you find exactly what you were looking for while staying within your budget. We appreciate your feedback and are glad you had a positive visit with us. -The Huston GMC Team

November 22, 2025

Dealership Rating

Employee Rating

Thank you so much for all your assistance. The customer service was top notch and we absolutely love the car. The customer service was top notch and we absolutely love the car. More

by Scottmasters85

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

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Nov 24, 2025 -

Huston Cadillac GMC responded

Thank you for the wonderful review, Scott! We’re excited to hear our team delivered top-notch customer service and that you’re absolutely loving your new car. Your satisfaction means everything to us, and we truly appreciate you choosing Huston GMC! -The Huston GMC Team

November 12, 2025

Dealership Rating

Employee Rating

Marcus Riff and Craig Bailey are the absolute best you can find at any dealership! Nick the sales manager is also phenomenal! Dave Huston is the best owner anywhere in Florida. A true man of his word and can find at any dealership! Nick the sales manager is also phenomenal! Dave Huston is the best owner anywhere in Florida. A true man of his word and great guy! More

by Ghuntsbig

Verified Customer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Schirmer , Craig Bailey is absolutely the best in the business!

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Nov 14, 2025 -

Huston Cadillac GMC responded

Thank you so much for the amazing feedback! We’re thrilled to hear that Marcus, Craig, and Nick made such a strong impression, and we truly appreciate your kind words about Dave as well. Our team works hard to deliver outstanding service, and it means a lot to know their efforts made a difference. Thank you for choosing us, and we look forward to serving you again! -The Huston GMC Team

November 01, 2025

Dealership Rating

Employee Rating

There is a reason why we have dealt with this dealership for over 20 years...integrity is above remarkable. Everyone is so friendly and knowledgeable. We trust Huston to do the best for us. for over 20 years...integrity is above remarkable. Everyone is so friendly and knowledgeable. We trust Huston to do the best for us. More

by Sharon

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Nick Schirmer , Jim Lawson

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Nov 03, 2025 -

Huston Cadillac GMC responded

Thank you, Sharon! We’re truly grateful for your continued trust and loyalty over the past 20 years with Huston GMC. It means a lot to hear that our team’s integrity, friendliness, and knowledge have made such a lasting impression. We look forward to serving you for many more years to come! -The Huston GMC Team

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