BMW of Rochester

I am sharing this review to provide some honest feedback regarding my experience with West Herr Automotive after buying a 2025 BMW X2 M35i. I purchased this vehicle as an all-cash buyer, writing a check for regarding my experience with West Herr Automotive after buying a 2025 BMW X2 M35i. I purchased this vehicle as an all-cash buyer, writing a check for $57,500 based on the understanding from the sales staff that the model was highly sought after, in heavy demand, and difficult to allocate. I was told the only reason this specific car was even available was because a previous custom order had fallen through, which supposedly explained why inventory was so tight. Relying on that high-demand narrative, I accepted a minimal, standard discount of only $1,500.I have since realized that the lack of local inventory wasn't driven by high consumer demand, but rather by the fact that the sales throughput for this specific model line was dismal—to the point where the car is actively being phased out by the manufacturer. While I understand that dealership sales teams use standard enthusiasm and sales pressure to move cars, I am incredibly unhappy with the financial outcome of this purchase.To find out just one year later that my pristine, well-maintained vehicle with only 14,000 miles has plummeted to a trade appraisal value between $35,000 and $40,000 is an incredibly tough pill to swallow. To put that in perspective, that represents a massive loss of anywhere between $17,500 and $22,500 on a car that started with an MSRP of roughly $60,000. Forcing a buyer to absorb a staggering 30% to 37% depreciation hit in a single year is a massive financial blow. This experience has completely turned me off from the brand, and I will never buy or lease a BMW ever again. If anyone is considering getting into a BMW, I strongly advise that you only lease it; never purchase or finance it outright. When you lease, you at least have a fixed, transparent understanding of your exact costs over time. Buying simply exposes your personal capital to a catastrophic, un-capped depreciation curve.Ultimately, this is a lesson in typical car dealer tactics. I am posting this to warn other cash buyers to be highly cautious at any car dealership. Do your independent homework on vehicle sales trends and production lifecycles before trusting the inventory scarcity narratives pushed on the showroom floor. More

Outstanding car buying experience! Todd, Mitch, Cameron, Mitch, John, Jacob all made the entire process completely trouble free and enjoyable. Best car buying experience I’ve had in m Todd, Mitch, Cameron, Mitch, John, Jacob all made the entire process completely trouble free and enjoyable. Best car buying experience I’ve had in many years. More

Patrick is one of the kindest service personnel I’ve ever met. He was a huge support. met. He was a huge support. More

I’ve had a very disappointing experience with BMW of Rochester regarding a persistent sunroof leak that has never been properly resolved. Shortly after purchasing my vehicle, I had a sunroof chip rep Rochester regarding a persistent sunroof leak that has never been properly resolved. Shortly after purchasing my vehicle, I had a sunroof chip repaired and was referred to Safelite. From that point on, I dealt with repeated water leaks and went back and forth between Safelite and BMW for over a year. Despite multiple visits, the issue was never correctly diagnosed or permanently fixed, even after being told multiple times that it was resolved. Eventually, I was told the sunroof seals were the issue and had them replaced more than once, but the leak still returned. During this time, I also feel I was not properly guided toward reputable repair solutions when BMW could not handle the issue themselves, leading to unnecessary and repeated windshield-related repairs. On top of that, communication and follow-through from BMW were very poor. I was also left without a response after escalating my concerns to corporate, and when I went to pick up my vehicle, it was not ready as expected. After getting it back, I discovered my personal belongings had been gone through and important tax documents were missing, which added even more frustration and concern. Overall, I feel there has been a serious lack of accountability, communication, and respect for my time and property throughout this entire experience. After more than a year of dealing with the same unresolved issue, I am extremely disappointed in how this was handled and even more disappointed with this being my experience as a first time BMW customer as a small business owner that takes transparency very seriously. More

The lease process was easy and efficient. Two visits, one to spec and order the vehicle and one to pick it up. Cameron did an excellent job explaining the options and programming them. Two visits, one to spec and order the vehicle and one to pick it up. Cameron did an excellent job explaining the options and programming them. More

Outstanding customer service with extremely attentive individuals in both service and sales. Would highly recommend for someone looking to purchase a BMW individuals in both service and sales. Would highly recommend for someone looking to purchase a BMW More

Easiest car purchase experience I've ever had. No pressure. Everyone was courteous and professional. No pressure. Everyone was courteous and professional. More

Professional, polite, and knowledgeable with effective listening. Attentive to our needs and requirements! Mike effectively prepared for our test drive and purchasing experience. He ensured we were a listening. Attentive to our needs and requirements! Mike effectively prepared for our test drive and purchasing experience. He ensured we were aware of all the features for each model considered. Then, once we made the commitment to purchase his thorough preparation and explanation was outstanding. He then brought Audrey to us who provided a straightforward purchase closing process. She was well prepared, knowledgeable, polite and friendly. She walked us through this action, stopping and providing explanations when needed. Audrey was outstanding with her personal vehicle features and configuration set up process for my wife and I. More

The West Herr BMW dealer in Rochester, NY has been very responsive, reliable, and efficient in addressing any issues or concerns I have had with my 2014 328xi. Andy Hoban most recently has been very helpfu responsive, reliable, and efficient in addressing any issues or concerns I have had with my 2014 328xi. Andy Hoban most recently has been very helpful in keeping my car running well once again. More

Great service at BMW of Rochester. Prompt, professional, and the lounge is a comfortable place to get some work done while you wait. Ask for Andrew—he will take good care of you! Prompt, professional, and the lounge is a comfortable place to get some work done while you wait. Ask for Andrew—he will take good care of you! More